Promotional Ideas

Do you need some help with selection the right promotional merchandise for your event?  Not too sure to go with something conservative or to be really bold and select a really really funky promotional product?  Need help with planning or distribution?  Perhaps this is the first time you have thought about using things like branded corporate gifts, printed puzzles, or custom printed mousepads?  Well this section can help you out.  

The Basics To Promotional Products!
The key Promotional merchandise is to keep an open mind.  Branding is all around us everyday and to keep your company or your message ahead of your competition it is important to be specific in 2 key areas:

1)  What is the message you would like to convey?
2)  Who would you like to convey it to?

Once you determine these 2 questions the fun part begins.  With a set budget in promotional merchandise is the best way to get your brand noticed continuosly.

Why use Custom Printed Merchandise?

There are many advantages to using custom printed merchandise with your logo or image for marketing.  Some key advantages are:

-  Continuous exposure of your brand over a long period of time.  No other marketing medium can achieve this.  TV, Radio, Print?  Nope, only custom branded merchandise can achieve this.

-  Everyone likes free stuff.  If your potential customers get something for free they will remember you ahead of others.  Ever received a printed piggy bank by your local branch when you were young? We bet you still remember that item and the bank too?  

-  Can be low cost and reach a wide audience

-  The branded item is displayed not only to the user but to the people around too.  A printed golf umbrella on a rainy day will illuminate your brand and image on a gloomy day.

-  Your brand on promo items will give a perception of strength, generosity and size.  

-  A professional clean look, with the use of embroided shirts, or embroided caps, corporate apparrell will give pride to your staff and provide them with a seamless image.  With the use of custom printed pull up banners, custom posters, printed wall decals or printed window decals your workspace or presentation area will look the part too.

Which Promotional Merchandise suits me best?
Obviously everyone's needs are different.  Branded stationary may be appropriate for some whilst custom printed golf umbrellas are better for others.  But how to choose the one that fits your needs?  To help answer these questions we always ask our clients 3 questions.

1)  What is your intended budget?
2)  What does your typical client look like?
3)  How do you intend to distribute the item and the level marketing saturation you would like to achieve.

Firstly with the budget.  We have done work for the Federal Government and also for some really big companies through to local start-up businesses.  Everyone has a budget.  The trick is to maximise your dollar and make it stretch as far as possible.  Our products from our 0.25cent corporate pen through to our custom branded wine cooler all represent value at the different price brackets.  

Secondly it is important to identify if there are common traits to your clients and to appeal to those traits as best as you can.  A typical client for a marketing campaign for a home loan for a bank will vary differently to an attendee at an I.T conference.  Obviously there are products which appeal to everyone such as branded keytags or printed non woven bags.  However if you really target your audience you will get a better reception.  How about a low cost calculator for the home loan client or a printed mousemat for the I.T conference?

Distribution of the item is important.  The physical logistics of the campaign will effect which promotional item will be suitable.  Branded bottles of water are fantastic however they are really heavy and can't be mailed out.  Similarly a custom branded pencil will not work in an outdoor event.  

Some Recomendations

There are so many types of businesses out there and so many situations where a well thought our branded corporate gift or a promotional freebee merchandise is appropriate that we do recomend you speak to a friendly team member for some free ideas.  However we do have some general recomendations which based on experience has worked quite well for the industries and marketing campaigns listed below.

Suggestions by Industry

Universities
Branded Frisbees, printed yo-yo's, funky pen shapes, branded flash drives, customised non-woven satchels or bags, custom stress toys, custom branded sunscreen, promotional confectionary such as Jelly Beans

Banks
Custom branded pens, printed stress balls, customized mugs, data pre-loaded custom branded USB sticks, branded golf umbrellas, corporate gifts such as custom print metal yo-yo's, executive puzzle sets, promotional environmental items (eco pens, recycled frisbees, reusable bags,)

I.T Companies
Promotional stubby holders, printed mouse mats, custom squishy toys, promotional yo-yo's, customised computer accessories such as printed mini brush cleaners, branded logo flash drives, logo confectionary

Recruitment Agencies
Corporate Golf Umbrellas, promotional pens - both plastic promo pens and higher end branded metal pen styles, branded USB memory keys, custom printed mugs, branded calculators, branded toys such as custom printed mini magnetic dart sets

Insurance
Printed USB Memory drives, branded coffee mugs, promotional umbrellas, custom printed confectionary, unique branded items such as printed slinkies, branded coin banks, custom branded compendiums, engraved executive puzzles 

Suggestions by Event or Theme

Health / Weight Loss / Sport
Custom Branded Tape Measures, branded pedometers, printed shoe wallets, branded bottles, promotional plastic water bottles, custom logo frisbees, branded skipping rope, embroided headwear (caps, printed bucket hats), custom branded mp3 players, printed seed packets

Environmental Theme
Promotional seed packs, enviro recycled pens, recycled eco plastic rulers, environmentally sustainable or recycled pads, eco bags, printed water powered calculators, custom branded shower timers, 

Corporate Development Days
printed post it pads, branded mouse mats, corporate logo caps, embroided polo shirts, printed flash lights, engraved business card cases, branded corporate candy, customised flashdrives, 3 Dimensional crystal trophies, Printed Glass Award Trophies, branded logo compendiums

End of Year or Milestone Staff Gifting Ideas
Branded picnic sets, branded wine coolers, custom logo mugs, branded clocks, printed photo frames, corporate puzzle sets, printed decision makers, custom branded watches, custom branded wine stoppers, 3D image crystal trophies, Glass Award Trophies

High End Corporate Gifts for select clients
Luxury engraved pens or pen sets by Sheaffer/Parker/Rotring, branded corporate gift clocks, Holographic crystal trophies, Etched Glass Trophy, engraved high capacity flashdrives (up to 16 gigabytes), branded seiko watches, printed wine accessories (engraved bottle holders, printed wine coasters, branded leather wine bags), branded golf accessories (printed tees, branded divots, printed putting sets, custom printed golf balls) 

How we can Help with Conferences and Expos

Here at Cubic Promote we cater for everything from A to Z.  If you have a conference or an expo and you need a supplier for promotional products, corporate staff apparell such as printed caps, printed t-shirts, custom merchandise, flyers, graphic design work, signage such as pull-up banners, custom posters and some freeby handouts then we have you covered.  Why stress out using multiple suppliers for each product, could you imagine the number of phone calls and emails you will save?  Better still by using us as your supplier you are not only guaranteed the best service but we can save you money with a big discount on the total order too!!