January 26th in Australia means different things to different people, but overwhelmingly, it is a national public holiday that marks the 1788 founding of the colony of New South Wales. But you don't have to be from NSW to celebrate! Here at Cubic Promote, we are inundated with requests for true blue merchandise every January. Popular promotional products to gift for the Australia Day holiday include items like flags, lapel pins, stubby coolers, bucket hats, suncreen and fans.

History of Australia Day

Australia Day, celebrated annually on January 26th, marks the date of the arrival of the First Fleet of British ships in 1788. Led by Captain Arthur Phillip, this fleet established a penal colony at Sydney Cove, laying the foundation for modern-day Australia. Initially known as Foundation Day, Australia Day was officially declared a public holiday in 1818.

Over the years, Australia Day has evolved beyond its historical origins. It became a day to commemorate and celebrate all aspects of Australian society, culture, and achievements. It is a time to reflect on the country's rich multicultural heritage, diverse traditions, and the contributions of its people.

However, it is crucial to acknowledge that for many Indigenous Australians, Australia Day represents the colonisation and dispossession of their land, leading to ongoing discussions about the date's significance and potential alternative dates for national celebration.

Today, Australia Day is marked by a range of events, including citizenship ceremonies, community gatherings, concerts, firework displays, and sports competitions - all aimed at fostering a sense of national pride and unity among Australians.

Promotional Products Branded For Australia Day

Promotional products branded for Australia Day are popular due to their ability to create a sense of national pride and unity. These products serve as tangible symbols of celebration, allowing individuals to showcase their Australian identity. Additionally, they provide businesses with an opportunity to connect with their audience, strengthen brand awareness, and align themselves with the patriotic spirit of Australia Day.

When you're preparing for Australia Day, it's important to ensure you make smart choices when it comes to the promotional merchandise you hand out. Some of the factors our clients tend to consider include the following:

Handy

Aussies like to have products that are convenient to carry around, especially when they're heading to a BBQ! Products that include hooks or lanyards are great for Australia Day celebrations, and recipients can keep them on their person at all times.

Useful

It's important to choose decorated merchandise that you know will come in handy during a hot summer day. Products such as water bottles, caps, hats, umbrellas and backpacks are bound to get a workout when your recipients get out and about.

Durable

On an occasion like Australia Day, things are bound to get boisterous! Combine this with our arid climate, and it's important that your handouts are made with sturdy material. Thankfully when you buy from a local Australian business like Cubic Promote, you can rest assured that your merchandise will be up for the job.

Custom Printed Gift Ideas For Aussies

Still not sure what to give out for your Australia Day event or campaign? Here are some of our most popular and recommended products:

-Bottle Openers are a great custom product idea if you're on a budget. Grown up Aussies don't mind cracking open a few bottles of beer, particularly on our national day! These products are also easy to transport and keep on hand.

-Stubby Holders are what your recipients will need once they've used their bottle openers! Another economical product option, promotional stubby coolers, keep drinks of all manner chilled during the blazing Aussie summer. They're also easily personalised and reusable throughout the year.

-Promotional Apparel such as hats, caps and t-shirts always go down a treat for patriotic Aussies. Decorate with an Aussie flag or emblazon your logo in green and gold. Recipients will love wearing clothing and headwear designed for this special occasion.

-Bags and Satchels are another fantastic idea if you're after multi-functional products that can be appreciated both on Australia Day and for the rest of the year. Brand your logo for maximum exposure in colours such as green and gold or red and blue!

Promotional Tips & Short Cuts

-A simple product such as a set of temporary tattoos can become a great marketing gift for Australia Day once you've utilised national flag designs or Aussie slogans in traditional colours. You can employ the same concept across the board: drink bottles featuring an Aussie flag design, sunscreen with your logo in green and gold -- the possibilities are endless!

-Another idea is to use your standard design or slogan but print them on a product that makes you think of Australia, such as plush native animals or an Akubra hat. These items can be used all year round and make particularly good gifts if you have overseas visitors.

While most of the products we suggest on this subpage can be produced for express deadlines, try to stock up before the big day to ensure you have enough items for all your recipients!

In Conclusion

Promotional products branded for Australia Day are a popular choice for businesses and individuals seeking to celebrate and showcase their Australian identity. These products serve as tangible symbols of national pride and unity, fostering a sense of belonging and connection. They provide businesses with an opportunity to strengthen brand awareness and align themselves with the patriotic spirit of Australia Day. 

By selecting handy, useful, and durable merchandise, businesses can ensure their promotional products make a lasting impact. So, stock up on these promotional items to ensure you have enough for all your recipients and make the most of Australia Day celebrations.

 

Author Profile: Wendy

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn.

Get a Quote for

Customer Name

Customer Email

Phone Number

Comment

Submit