This labeling done for a particular label of bottled sauce was so bad that this 7 year old boy decided that he can do a better job. The result? The maker of the sauce agreed, so this young boy, decided to take his full set of crayons to design something better. Now, his design is in supermarkets around England, Ireland and soon, maybe even Australia. For those who do not know, England has this fascination for a product that is called a Brown Sauce. It is a sauce that is made from tomatoes, molasses and a variety of exotic fruits and spices. It is basically tomato sauce but spiced up! Despite the name, it really is quite tasty as I have tried it before.

1. Simplicity in design captivates consumers.
2. Child-created designs boost brand engagement.
3. Creativity flourishes at any age.

7-year-old Kid Revamps Sauce Bottle

The design of this sauce bottle as you can tell from the image is rather uninspiring. It looks like something that may have been hurled out on a Friday night out on town.

The company responsible for the design is Waitrose who owns a chain of supermarkets. This kid decided that the most responsible thing was to right a letter to Waitrose to complain. This is what his letter said.

″I am writing as the other morning I had Waitrose essential Brown Sauce with my bacon sandwiches. I asked Daddy what the picture is of on the label. Daddy didn’t know and neither do I. Please could you let me know. Mummy says I am good at drawing so if you would like me to draw a new picture for the label I would be happy to.

Kind regards, Harry Deverill, aged 6.″

The young boy by the name of Harry Deverill, decided that he could do a better job of designing the label on the bottle of sauce. Waitrose agreed and what happened next was simply marvelous. The owner of the sauce bottle brand Waitrose agreed and took up Harry on the offer.

Harry took out his full set of crayons and created a Brown Bottled Sauce label that was to be proud of. His efforts are now seen across the shelves in England and Ireland. It just shows that everyone can be a designer, we don't need complicated Pantone Charts, complex graphic software. Simply some crayons, good sense and great imagination to become a good designer.

Simplicity Steals the Show

Introducing simplicity in design can sometimes work wonders, as it did for Harry Deverill and his crayon-designed sauce bottle label. Here are some insights:

• Less is More: A straightforward, minimalist approach often resonates the most with customers. Harry's crayon-enhanced design showcased this theory effectively.
• Creativity Knows No Age: Despite his young age, Harry managed to outdo several professional designers with his simple yet eye-catching design.
• Understanding the Consumer: As a consumer of the sauce himself, Harry understood what appealed to him and used that insight to redesign the label.
• Freedom of Expression: Without professional training inhibiting his creative process, Harry was free to express his imagination, resulting in a successful design.Imagine how can a kid make plain promotional t-shirts out of ordinary!

Kids in Promotional Product Design

Involving children in designing promotional products can have multiple unforeseen benefits. This serves as an eye-opener:

• Higher Engagement: Kid-designed promotional products attract more attention due to their unique and often colourful aesthetics. 
• Emotional Connection: Products designed by children often evoke a sense of nostalgia, establishing a stronger emotional connection with the customers.
• Educational Opportunity: Involving children in the product designing process can help develop their creativity and understanding of business dynamics.
• Brand Persona: This approach can also help brands to show their playful and approachable side, creating a positive brand persona.

Final Thoughts

In conclusion, Harry Deverill's inspiring story serves as a catalyst to consider fresh, untrained minds in the field of design and promotional products. It highlights the importance of simplicity and gives us hope that with just a box of crayons and a sprinkle of imagination, creativity can strike at any age. Brands could capitalise on these untapped resources for their promotional products, adding a delightful twist towards their marketing efforts. At Cubic Promote Australia, we believe in using every colour in the crayon box!