Whenever any of my friends mention shots on a night out my stomach turns. Drinking strong alcohol straight is not something I enjoy. Back when I was young and carefree I did experiment with the odd shot of tequila. I would take that shot glass in my hand, salt and lemon at the ready and for a few seconds enjoy the exciting taste of Mexico, not worrying about the after affects.

Unfortunately nowadays if I were to sample a shot of tequila I would be bed ridden for at least three days. Recently though I discovered that when drunk in the right way, tequila is not only delicious and refreshing but it is actually good for you.

Apparently sipping a glass

We've already discussed some essential marketing tools that every small business should use. Today I’m going to add to that piece by listing 4 more ways a business, large or small, can allocate their marketing budget to achieve the maximum results.

1. Utilise blogs for broad online exposure.
2. Optimise digital advertising.
3. Leverage promotional products.

Optimising Marketing Budgets For Results: Tips

Written Content

Something many businesses may not consider when doing a marketing plan is blogging. Blogging is a great way for a business to get their brand out there into various different areas of the internet. It allows

Marketing is a huge part of any business. It is just as important for small businesses as it is for big multinational corporations. In fact, small businesses may rely on marketing even more as they cannot depend on a well-known brand name to get them by.

There are many ways to allocate marketing funds. I’m going to do a two part piece on the best ways for a small business to approach their marketing strategy and therefore reach their goals.

Social Media

Marketing can be expensive but if you are on a budget just stick to social media, its free! Social media allows a brand to be more accessible than it would be if it lacked a digital element. The Digital media serves as effective word-of-mouth advertising in its sharing capacity. Promotions,

Game of Thrones fans are notorious for being some of the most dedicated fans in the world. Any big following comes with a huge array of merchandise and GoT is no exception.  I've found some of my favourite and most useful game of thrones items. Check them out!

Shot Glasses

This set of 12 glasses comes with various GoT symbols. They’re something interesting to break out at a party, especially if your friends have the geek factor too.

Game of Thrones Inspired Umbrella

From an early age most people begin to realise the joys of getting things for free. It all starts goody bags at the end of a birthday party. Getting older doesn’t change the excitement one feels when getting something for nothing.

The goody bags handed out at celebrity award shows take things to a new level. I am always astounded at the expense of the gift bags presenters and winners receive at the Oscars. Its almost sickening. And who could forget the rumours that Kim and Kanye spent a whopping $125,000 on each of their wedding guests gift bags. They apparently included Bollinger champagne, Creme de la Mer skin products, spa vouchers and personalized Swarovski-encrusted ornaments.

Unfortunately for this year’s

Recycling has come a long way in the past 20 years. When I was in Primary school I remember recycling and environmental preservation were the new big topics. Teachers began to teach us about conserving water, making compost bins and separating our rubbish.

While there have been huge steps taken in the process to rescue and restore the planet, there is still a long way to go. Australia is one of the countries with the highest per capita waste generation. This means that on average each person in Australia produces more waste than other individuals in almost all other countries. There are many facts about recycling that may make you rethink your environmental efforts. I’ve looked into the problems surrounding this much talked about and criticised process.

I’m not a big whiskey drinker myself and I never drink alcohol without mixing it with some sort of soft drink, but that’s probably because I generally stick to the cheaper brands. For those of you who prefer an expensive single malt whiskey listen up. I’ve looked into why adding water to your glass of whiskey can open up a whole array of flavours that you’ve never experienced before.

It’s true that several drops of water can take away that burn on your tongue and in your sinus cavities and thus allows you to taste the whiskey more (and perhaps cause less discomfort).  But that is not the only reason why many whiskey drinkers dilute their drink. Adding water to your

When creating logos it can be difficult to come up with something that stands out from the crowd. Something that many people may not think of when creating an image is the negative space, when in actual fact the use of negative space can be just as important as positive space.

Negative space is the space that surrounds an object in an image. It involves using the alternative colour in a graphic to make a dual imagery and representation of a product.  It can bring a sense of balance to a design and can be used to create something very special.

Using negative space in the creation of a branded logo on a product can be inspiring and unique. The purpose of a logo is to make a company stand out, have a lasting effect and communicate the idea of the business. It creates an impression in the mind of the public. Therefore, the more creative and original the design, the better.

We found some

Do you ever wonder what would happen if you were in an accident and you weren't carrying any ID. I often find myself thinking about how my family would be contacted if I was in an accident while out running as I don’t carry ID or even my phone. Many of us don’t carry any emergency contact details with us and if you do its generally on a flimsy piece of paper that is rarely updated. Now there is a new piece of life saving equipment that can change the way an emergency is approached.

Gone are the days of placing a flash card in your wallet or carrying around a soggy piece of tattered paper that is impossible to update. Epic-id emergency USB wristband is the latest and

Something we are really interested in at Cubic Promote is creative packaging of products. Because we supply such a huge array of items we know how important it is for a product to stand out to the consumer. Unique packaging ideas are key in the competitive consumer driven market. One way of making your packaging stand out is to make it interactive. It creates a fun and memorable experience for the consumer.

I’ve chosen 5 interactive packaging designs that captured my attention. Some of these have actually been implemented, while others are simply design ideas. Check them out!

Origami Bottle Label

We have seen our fair share of custom branded bottles, however this origami version that folds