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  1. 5 Tips to Select Promotional Items for Teenagers

    5 Tips to Select Promotional Items for Teenagers

    It should not come as a surprise if businesses these days are spending much money on marketing and advertising campaigns which target teenagers. Although they are essentially kids, you cannot discount the fact they are quick in asserting their individuality and would no longer welcome any choices made by their parents. For such reason, you need to make sure you come up with unique promotional items for teenagers if you want to enjoy market share.

    Of course, that is easier said than done considering their tastes can vary immensely. To be on the safe side, you should take note of the following suggestions:

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  2. 2012 Olympic Merchandise

    The Olympics are over. Records are broken and new ones set. I loved the games. Every bit of it I loved including the more obscure sports. T.V coverage I thought could have done better with a bit more balance in coverage but i guess i cannot have it all!

    Another record that would be broken by this years Olympics is the amount of merchandise that is sold. Adidas alone clocked up almost $150 million in Olympic themed merchandise whilst the official Merchandise from the Olympics will be almost $1billion dollars. Absolutely staggering figures. The variety of products on offer too are absolutely huge. Virtually every consumer product is available with the famous 5 rings as a souveneir for partipants and the viewers to take home. Products that were available on offer include:

    - T Shirts
    - Hoodies
    - Caps
    - Jackets
    - Toys

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  3. Top Tips To Create Iconic Promotional Products

    Flagship Iconic Products

    Want to make your branding as iconic as a Red London Bus?  Read on.  Firstly though what are flagship iconic products?  Well they are items or images that are typically instantly recognised and associated with a brand.  It can be a very popular product that your company sells that everyone knows about or it may be a service or even a fund raising event.  Having an instantly recognized symbol of you is extremely desirable. Easy examples of instantly recognisable products and images include:  Coke, Bic Mac, Red Noses, The Apple image to name a few.

    There are literally thousands of more examples like these which essentially make up how we perceive things around us every single day.

    Developing a promotional product or

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  4. Promotional Mints: A Cool Giveaway

    Do you remember the last time you were at a tradeshow or outdoor event and were given a promotional product that was just too good to forget? Maybe it was a sturdy tote bag or a fun stress ball. Whatever it was, it probably left you with a lasting impression of the brand or event it promoted. If you're looking for a promotional product that is not only practical but also delicious, why not consider promotional mints? In this article, we'll explore why promotional mints are a cool giveaway and how they can benefit your brand or event.

     

    1. Practical and useful for fresh breath.
    2. Long shelf life, portable and convenient.
    3. Can promote health and wellness.

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  5. Promotional Products for Women

    As a business owner, it's important to select promotional products that appeal to your target audience. When targeting women, it's essential to choose products that are practical, unique, and feminine. In this article, we'll discuss the qualities of excellent promotional products for women and how to choose the right ones. We'll also explore two subtopics related to the main topic: the importance of eco-friendly promotional products and how to create a promotional product campaign.

     

    1. Choose practical, feminine, unique products.
    2. Consider eco-friendly options for sustainability.
    3. Plan a successful campaign with clear goals.

    Women Promotional Item Qualities

    When selecting promotional products for women, consider the following qualities:

    • Functional - Promotional items should be practical and useful. Giveaway items that are deemed practical
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  6. Promotional Chocolates

    Promotional chocolates are easily everyones most favourite promotional candy. In fact there is not a single person that I know that do not enjoy chocolate. Milk Dark or white... everyone has a preference. As it is winter time now there is no better time to use our custom branded chocolates for your event or conference. The cool weather ensures that they do not melt as easily compared to when it is warmer. That and the fact that chocolate and coffee simply go hand in hand and during the colder months there is no better snack.

    A bit of history on chocolate:
    - Chocolate has been around in one form or another for 3000 years
    - Chocolate is from the cocoa tree and was known to be used by the Maya Culture which is now extinct. The original word was xocoatl which translaed means bitter water.

    As a promotional product chocolate is a great idea as it is very flexible. If you are using chocolates for your next conference or exp here are some great ideas for you:

     

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  7. Polarised vs Non Polarised Branded Sunglasses

    Difference Between Polarised and Non-Polarised Sunglasses

    If you are in the market for custom printed sunglasses, there are some considerations to think about aside from the brand or the price. Depending on your budget you may wish to consider polarised lensed sunglasses. For those who

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  8. Promotional Merchandise Placement Ideas

    The other day I was lucky enough to go to Taronga Zoo in Sydney and had a wonderful time. Working in the promotional merchandising and gift industry I had to check out what they had on offer. What I did find was fascinating. Their understanding of marketing and purchasing behaviour is fantastic and everything was simply where you would expect things to be.

     

    1. Strategic placement drives sales.
    2. Customisation creates brand identity.
    3. Cohesive design enhances memorability.

    Taronga Zoo's Strategic Merch Display

    For example they had their flagship gift shop right at the entrance! (which doubles as an exit when you leave) You simply cannot miss it. With

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  9. Promotional Products for Men: 5 Top Tips

    Many companies make the mistake of choosing corporate giveaways which are generic in nature when they are targeting the male population for their marketing campaign. Instead of handing out uni-sex promotional items, consider products which are for men’s exclusive use. This way, they will know you took the time to think of their needs and preferences.

     

    1. Choose practical, high-quality items.
    2. Customisation fosters exclusivity and connection.
    3. Tailor to interests, bundle for value.

    Criteria For Men's Promotional Products

    Consider the following attributes when choosing promotional products for men:

    • Practical. Men by nature are not drawn to aesthetics but to an object’s functionality. (Thats also a reason why I love Hardware stores so much!) For this reason, you need to choose a personalised promotional item which is practical and can even
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  10. Promotional Office Items 5 Top Tips

    5 Simple Tips to Choosing Promotional Office Items

    It would be easy to target office employees as potential customers considering they are almost always behind their desks. This means, any promotional product you hand out to this group of individuals will most likely be visible at least 8 hours a day. For most businesses, such exposure can quickly translate to a sale. However, it is still a matter of choosing the right Promotional Office Items. Here are a couple of simple tips to get you going:

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