In this article, we'll explore how you can boost the perceived value of your promotional merchandise. By focusing on key indicators, designing with intent, and considering the overall user experience, you can create promotional items that not only catch the eye, but also leave a lasting impression. Let's dive in!

1. Design with intent for visual appeal.
2. Utilise consistent branding for cohesion.
3. Elevate perceived value through packaging.

Key Indicators of Perceived Value

To create promotional merchandise that exudes value and quality, you need to consider more than just the materials used or the size and weight of the product. Let's explore some key

Promotional items are a great way to get your brand name out there. When it comes to school bags, promotional items can be a fun and useful addition to any child's backpack. However, it's important to consider safety and appeal when selecting items for kids. In this article, we'll explore criteria for safe and fun promotional items, and more!

1. Choose safe and fun items.
2. Kid-friendly items promote school spirit.
3. Eco-friendly options set a positive example.

Criteria for Safe School Promo Items

When selecting promotional items for school bags, safety should be a top priority. Here are some criteria to consider when choosing safe school promo items:

• Non-toxic materials:

Some promotional items are by their nature destined for the draw. Some unfortunate products may end up on the bottom very last draw and neglected for a long time. Definitely not a good idea if you wanted your precious advertising dollar to go further. Things like promotional pens, and business cards nowadays tend to have a higher than normal probability.

• Desktop promotional items offer visibility and brand exposure by being placed on recipients' desks.
• Targeted marketing can be achieved by selecting items relevant to the interests and needs of your target audience.
• Practicality and usefulness increase the likelihood of retention and usage, as items like desk calendars, pen holders, and USB hubs.

In general though products that are really popular tend to end up forgotten quite quickly as the recipient will typically receive too

A Jute bag is made from a plantation fibre (classified as a vegetable) that is made from the plantation family called Tiliaceae or Malvaceae. This fibre is spun much like a heavy duty rope to create strands of thread. Its typically rough and course in feel and commonly you can see them in their untreated brown form. Its a very low cost material similar to calico bags (cotton) as well as Non Woven Bags (PVC plastic material).

Jute Bags are our 4th best selling type of promotional bag behind:

1) Non Woven Bags
2) Calico Bags
3) Nylon Bags (like backpacks & duffle bags)
4) Jute Bags

To create a Jute Bag the first thing that is needed is the stem of a Jute plant. Only the outer skin is used.

Retro is cool!! The term retro commonly refers to a theme or colour or product which is closely associated with a trend that was popular within the last 40 years. There is a nostalgic quantity which is associated with Retro as it can bring up past experiences or the perception of a past which may be a positive association with a bygone era. In other instances retro themed products or retro themed marketing may have amusing or funny connotations such as: - Mullet Haircuts

- Hyper Colour Change T shirts

- Bad Music - Bell Bottom Trousers

A fair few resumes come across us this year as we have recruited on several occassions and some of our old job ads are still floating around cyberspace as I type this. Some of the resumes that come through to us are spectacular whilst some look like they were quickly done up in under 10mins by a 5 year old. Of the resumes that score highly on our radar though are neither ones that have qualifications such as university graduates who score a GPA (grade point average) of 4.0 or a high distinction. Nor are the resumes that have an impressive experience record. The ones that instantly stand out are the ones that have: - A bit of Colour - Consistent fonts - A bit of creative flair - A well balanced page structure - Simple understandable duties in their prior roles These stand out for the simple reason that these resumes instantly give out positive vibes about the individual such as: (in order of the points above) - Care & Pride in their work - Consistency in their work - Creativity - An

Promotional items, those delightful promotional giveaways branded with logos and messages, have become ubiquitous in the Australian market. Whether it's a branded pen, a tote bag, or a quirky keychain, these items are designed to capture attention and leave a lasting impression. But who are they really for? In this article, we'll explore the captivating world of promotional items and discover why they hold a special place in the hearts of Australians.

• Promotional items in Australia go beyond freebies; they forge meaningful connections between businesses and customers.

• Practicality is key for promotional items in Australia. Aussies love using these items in their daily lives. 

• Promotional items in Australia evoke national pride and community spirit, creating a deeper bond between brands and their audience. 

The country in which a product has been manufactured within has over time become an indicator for quality. In my opinion though it is a very very poor indicator. There is a fair bit of stereo typing at work here because of the huge amount of product that gets produced a couple of bad products tend to easily give people the perception that everything from that nation must be either cheap or poor in quality or both. Places like India, China, Thaliand, Brazil amongst others are given a bad reputation for producing poor quality products. This is quite unfortunate though as these same countries are also responsible for some exceptional pieces of work which are so high in quality that they probably cant be created in other countries. Work quality you see is not related to country of origin. By saying something from China is cheap and then wink to imply low in quality is simply wrong. The old maxim you get what you pay for applies. Yes! many products from China and India are lower in price because

If you are lucky enough your company may operate several different suburbs, states or even countries. Recently I have seen mobile bank mobiles cruising around my suburb. These cars are plastered with the banks colours and brand names and even has the words "I love Chatswood," I can only assume they have these cars in each suburb with the corresponding name. It makes for a nice local touch and definitely makes the brand stand out more than others. Other places where I have seen location based promotional items are Hard Rock Cafe merchandise. You may own one or have seen them around. Basically they are souveneir shirts with the Hard Rock Cafe logo and the country or city in which it was purchased in. This small little touch have made some people go around collecting and trading these products. Location based promotional items are a great way to promote your company if you are an inter suburb or inter state or a multi national company. It offers you the opportunity to add a little cheeky fun

Promotional giveaways are a fantastic way to raise funds or awareness for your cause. Whether it be a charity not for profit or simply to raise awareness having a product allows you to create a great ambiance as well as attracting buzz and crowds to your stand. However despite the appeal of what funky promotional items can provide to your event it can all be ruined by simply bad body language.

• Your representatives' body language plays a significant role in the success of promotional item distribution. 
•  Invest time in training your representatives on proper body language and communication techniques. 
• Genuine enthusiasm and engagement from your team are essential for a successful fundraising or advertising campaign.