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  1. Quirky Custom Bread Embroidery

    Most of us have enjoyed a slice of bread or two over the years - let's face it if you're a fan of sandwiches you've likely enjoyed more than a few slices over the years! But have you ever thought of bread as a work of art? There's one keen embroiderer out there customising bread with her unique use of the decorative sewing craft. That's right; there's embroidered bread.

    Bread Personalised Using Embroidery Techniques

    Rather than use a piece of fabric or board as her canvas artist, Terezia Krnacova opted instead to utilise seven slices of bread to create a work of art that combines literal and creative foods. While most of us probably think of embroidery as a means to add logos to promotional polo shirts, in reality,

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  2. Classic Coca-Cola Branding Collaboration

    The Coca-Cola brand is no stranger to stylish clothing collaborations, this time last year they were producing custom branded streetwear with big names like Adidas. But for the 2017 northern hemisphere summer, Coca-Cola have opted to go for something a bit more retro with a classic brand collaboration alongside the casual clothing label, Kith. The results boost visibility for both brands without losing the key elements of either.

    Promotional Clothing Featuring Classic Logo Combinations

    Coca-Cola's logo and overall branding scheme are closely guarded by the company. While plenty of people may try to capitalise on it or parody it, Coca-Cola holds fairly tight reigns on their iconic

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  3. Designer Logos Branded Inside Coffee Cups

    High fashion and quality lattes go hand in hand, but perhaps not in the manner you think. We all love grabbing a quick cuppa while wearing our Guess jeans or carrying our Chanel bag, so one creative latte artist decided to combine fashion and coffee in a single cup.

     

    Edible Latte Art Featuring Luxury Brands

    It seems a little obvious in retrospect, to combine stylish custom cappuccino cups with exquisite coffee decoration, but Designer Lattes on Instagram have started a proper trend. Their artisan baristas brew exquisite cups off coffee and then top them off with a designer logo. Not only have customers been clamouring for them in real life, but the net has also exploded with love for these luxurious logo coffees on

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  4. A 2 Colour Screen Print Cheers Kids up

    It's amazing what some creativity and some splashes of colour on logos can do to help kids in need. Take for example the A.C.Camargo Cancer Center in São Paulo, Brazil. The staff there realised that having chemotherapy is a particularly bleak experience for young people, so they worked with ad agency JWT (and Warner Bros) to come up with a vibrant solution to help lift the mood in the wards.

     

    Unique Promo Printed Designs

    The key to this campaign was helping to address how scary and uncomfortable

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  5. IBM Corporate Logo Rebrand

    IBM is one of the most famous technology companies in the world today. While they started off making basic machines that tabulated data over 100 years ago, now they're known for having invented PCs, ATMs, SQL and more. IBM has a design and consultation group that offers business strategy solutions and in an attempt to distance itself from its parent company, has gone for a bold logo overhaul in recent weeks.

    Monotone Promotional Logo Branding

    iX have gone from a very simply overlapping "i" and "x" logo to a far bolder geometric version. They've scrapped the blue and green colour tones heavily associated with IBM and opted for a monotone palette. The result is at once both modern and retro, swapping very easily recognised typography for something a little more perplexing and unique.

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  6. History of Iconic New York Branding

    When it comes to famous logo branding, it's hard to beat the image of I ❤ NY - a piece of promotional design work now synonymous with the city (and its copious amounts of promotional merchandise). But how does someone come up with a logo and campaign that continually successful over multiple decades? Milton Glaser, the graphic wizard behind the design has finally revealed all.

     

    1. Design simple, memorable logos for promotion.
    2. Consider scalability and brand representation.
    3. Test on different products, use high-quality materials.

     

    World Famous Promotional Printing

    As surprising as it may seem, the "I Love NY" campaign has been around since 1977 when it was commissioned by the state's

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  7. McDonald's Eco-Friendly Promotional Speakers

    McDonald's is a brand always on the cutting edge of innovative marketing ideas. Their latest is a unique yet practical item they've developed for boosting their brand during the Northern Hemisphere summer - a custom printed smartphone speaker made out of a standard McDonald's drink tray! ... Wait, what?

    Recyclable Branded Drink Trays

    It seems hard to believe that something as simple as a McDonald's drink tray could turn out to have a secret hidden feature and yet that's exactly what has happened with this latest marketing drive from the burger chain. Developed alongside the University of Waterloo and design group Stacklab, the

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  8. Honda Hidden Memento Gift

    When you first get a new car, let's face it, you're going to spend a lot of time checking out all its awesome features. Whether you're testing the speed or simply the durability of the drink holders, there's always something interesting to be found. That's why we were so shocked to see that Honda installed a super secret promotional easter egg into their latest Honda Civic sedan -- what a fantastic find!

     

    1. Be unique and creative.
    2. Know your target audience well.
    3. Brand and package your gifts.

     

    Custom Corporate Gift Hidden in Cars

    The easter egg, which you can find in 2016-2017 models of the Honda Civic sedan is not the kind of thing you're

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  9. Who Invented Promotional Earbuds?

    It's easy to take for granted the modern convenience of being able to listen to music, podcasts, or our favourite streaming videos through earbuds or headphones. When we're wearing these natty devices, we don't have to worry about anyone else hearing what we're listening to, which means they're extremely popular on public transport and for athletes and gamers. But when were they invented and who was responsible for coming up with such a cool design?

    How Did Custom Headphones Originate?

    Although we all think of promotional earbuds as thoroughly modern inventions, around since Walkmans in the 80's and Discmans in the 90's, they actually have a rather long history. During the 1850's medical

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  10. Colourful Promotional Product Rebrand

    When a medical solutions company needs a revamp of their corporate look and feel, what do they do? Most organisation would go for a simple, almost sterile look in the medical industry but Vuelo (formerly Membracel) opted to go with something completely different. Along with the Centro Brasil Design agency they came up with a vibrant range of marketing merchandise that you won't forget in a hurry!

    Bright Colours Equals Memorable Marketing

    What immediately grabs your attention about the Vuelo rebrand is its vibrant colours. Rather than subscribe to the quiet and dour colours so prominent in their industry, they wanted bright colours that would inspire consumers to be curious and positive. The use of eye-catching purples and blues, used consistently throughout the branding,

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