Promotional items are a great way for potential customers to leave a tradeshow with not just a memento but also a useful attractive product that incidentally is branded with your logo. This is a great way to have your customers remember you and even have the potential to seek you out in the future long after the pamphlets and catalogues have been disposed of in a tradeshow or event.
However how to draw your potential customer in the first place? Firstly cleanliness and a enthusiastic team goes a long way. Afterwards creating a buzzing busy stand is always always a must. It attracts more people curious to see what you are about. (I call it the restaurant mentality where busy restaurants simply attract more people because they are so full!). This means that you need a strong visual show piece to attact attention. Big ticket items such as giant inflatable toys can be hired to save you money and hassle of storage and they grab attention big time. Other drawcards which will draw attention include attention to lighting as well as professional signage. I have seen some really creative creations too such as a gigantic tree made from oranges and sticks as well as huge lego creations, ice sculptures and more. The purpose of all this? Well it is to make your stand creative and appealing to lure your next potential customer in!
SUPER DUPER COOL. The latest Coca Cola campaign is an absolute blast. Share with Bill, Susan or whoever you wish to share your can of coke with. The appeal of this ad campaign can easily be seen with the huge queues inside shopping centres where they have set up temporary stands to personalise your can of coke. Everyone likes having their name on stuff. When its seemlessly integrated to an actual product then all the better. An ad campaign makes clients better engage and interact with your brand. This is precisely what our promotional items aim to do when branded with your logo. With all our products we can have them delivered with your branding and in some instances even print individual names on them such as promotional mugs. Just give us a call to find out more!
Today was just a regular Tuesday and at lunch time it was time to hunt and chow down some sushi. As usual I liked checking out what is happening around the corner on Martin Place to see what cool promotional event was going on. There were a few today. A cosmetic company was staging a Guiness World Record Event for manicures. It was heaps of fun with a fantastic vibrant atmosphere. A huge amount of people participated and an even bigger amount looked on. The marketing of this event was utterly impecable. With perfect branding and an array of promotional items such as lanyards, t shirts, bags, pens and more! Perfect theme, perfect planning, perfect atmosphere. It was once of the best executed and best themed event I have seen in a long time and that cosmetic company should rightly be proud of a job very well done.
On the other end of the spectrum however I came across another company advertising a brand new product launch. The budget for this second marketing event was obviously quite big. They had all the right gear with colourful promotional tee shirts, slogans, carefully designed graphics and more to make them really stand out. Unfortunately though unlike the event by the cosmetic company this product launch was absolutely horrendous. It involved groups of 8 people (there were lots and lots of these groups almost 1 on each street corner). They talked loudly mostly to themselves and created quite some noise. Unfortunately their message engaged with nobody and all their jokes and yelling was to each other only. They took up most of the pathways too causing pedestrians needing to walk onto the road to avoid them and some annoying looks (myself included as they simply would not move out the way). These groups of ragged lots kept yelling for people to chat to them about a new phone deal. Needless to say I watched with dismay and was not surprised to see that they engaged with absolutely nobody. These people needed a plan to their marketing.
So if you are launching a marketing event on the street or are contemplating it please please start with a plan and carefully work towards a common aim and common goal. Without it you will just get groups of people wondering aimlessely around the city causing chaos.
Branding your logo on promotional items is a great way to advertise your company. It is important to have a clear crisp branding. However branding on promotional items may not be as straight forward as you may think to have a crisp clear brand. Here are 3 points to consider to make your logo stand out. These points are common factors which may make your brand not legible. In no particular order they are “colour choice,” “font style,” “size of print.”
Colour Choice - Selecting colours is the easy part to give you a clear brand. Simply select contasting colours to print such as light colours on a dark surface or a dark colour on a light surface. (eg. Black print on white, or yellow print on black) If you desire something subtler then simply tone down the contast colour such as printing light grey on a black surface instead of branding white). If you wish to be on the safe side simply go for the direct contrast colour. If you are familiar with colour then definitely go for something with a bit of subtlety. You may be surprised but sometimes having a subtle contrast creates a more appealing product and a more appealing brand.
Size of Print - Some of our customers make specific requests for their logo to be as large as possible. Some even request the logo to extend to even the size of the product. Whilst at the other extreme other clients at times may present us with a small paragraph of text and may make a request to have them printed on something like a promotional post it note or a promotional bag. Having so many words essentially minimises the text to the point that it will not be legible. From experience printing something as important as a logo at a large size simply makes the product look bad and worse still can make it look a little cheap. To extract the best print results for a promotional item opt for something that is in proportion to the product. Having a big logo for the sake of clarity may have several consequences from deterring the recipient to use the product regularly to reflecting a bad perception on to your brand. A good way to consider the size of the logo is to consider an automobile. Imagine a luxury sedan with their brand name plastered on the entire bonnet or an entire door to show off their brand. Or consider a budget small car doing the same thing and having their brand on the entire boot. In both instances it will look very very tacky indeed and I would doubt may people would want to drive that car.
Font Style - This is something we have considered before in a prior post. However we have seen some beautiful simple fonts yet at the same time we have received some intricately detailed font. Fonts are an easy way to communicate a feeling. Have a font with sharp edges and sharp lines and the vibe of your logo is instantly modern and futuristic. Whilst having a font with lots of curves and bends instantly conveys a classic traditional feel. There are many other fonts which convey and appeal on different emotive levels. The tricky thing though is when fonts are so designed that they cease to become legible. They still convey their vibe but the actual words are no longer legible. If this is the case and you did wish for your logo to be legible our only solution is either to have a 2nd version of your logo font available or opt for branding in simple arial.
Hope these tips help you to create a clear legible brand for your next promotional item!
Most promotional items we stock come in several choices of colours. In fact if you are looking at certain styles of promotional flashdrives or promotional pens or stressballs there can be up to 20 different colour choices. It is a huge huge variety of choice available to you. We try our best to offer you more choice so that you can have a product that is individual and special to you and your corporate brand. However having too much choice can be a bad thing when you just cant decide. My tip no how to choose the right colour promotional item? Well simply opt for the very first colour that jumps at you. If subsequently your eye wonders to other colours which make you ponder I would always recomend you opt for the original. Why? Well first impressions are very important. Therefore if one of the colours gives you the best first impression it will also have the same effect on the recipient. So if you ever find yourself pondering on what colour to choose from just go with your initial colour of choice for your promtional item. You will be guaranteed that your first choice will be the best choice for your corporate merchandise!
Needing new promotional products? Want to be the first to come up with a BRIGHT & SMART IDEA? How about be a Smartie and recommend using Custom Printed Smarties for your next marketing event. Newly available at Cubic Promote, we offer branding onto the those bright coloured button chocs. Available in bulk buy from 5KGS or order them as individually packaged packs.
Don’t head to your next marketing meeting with generic ideas, be SMART! let them know the new craze is Promotional Chocolate Smarties!
More Custom Printed Smarties will be up on our website soon, stay tuned.
T.V is quite engineered today. Especially with reality gameshows the content created for viewers is very structured very organised and nothing you see on t.v is really spontaneous. This is especially the case with product placements. Originally these products were just that. Items that were used within a T.V show such as a can of soup or a cleaning product. However increasingly there are more and more branded promotional items which are displayed on T.V simply because they are a form of advertising. Love it or not they actually contribute to the content of the show. A show like Masterchef is able to afford bigger stunts, bigger celebrities and bigger surprises purely because they can afford to once advertisers jump on board. In turn audiences like myself love it when people like Heston and other great chefs do crazy things on screen.
A survey conducted by The Reality TV Insights on 400 viewers found a staggering 94% of viewers indicated that there buying behaviours were swayed when they saw a product placement on T.V. A huge 60% further said that they went out and purchased something after seeing it. Now Aussie T.V viewers arent silly we can see the placements and carefully crafted logos such as embroidered polo shirts and promotional bags emblazoned with a logo a mile away. However that still doesnt mean we are not susceptible to the message. With many recording devices now being used that can allow users to skip advertising this is definitely the way of the future in T.V advertising I would expect to see more and more placement advertising in the future.
From time to time a lot of our promotional items are branded with not just our clients logos and names but also with a short slogan. Here are some of the best slogans we have seen… some of them we have branded on various products ourselves. For a smart slogan it is not neccessary to have a lot of length. Just a lot of wit and some humour can go a long long way. In other instances a slogan can imply and give an added dimension to the perception of a brand. A great slogan can make something boring cool and can make a product become very memorable for years and years. In some instances savvy companies are able to change their slogan subtly over the years. Coca Cola is a master of doing this. Here are some slogans which you may have probably heard of:
- Nike - Just Do It!
- MasterCard - There Are Some Things Money Cant buy. For anything else there is Mastercard! (this has launched a million funny ad scenarios)
- Obama - Yes we Can! (at that point in time these 3 words resonated loudly wih voters)
- Loreal - Because you’re worth it!
- Mcdonald’s - I’m loving it!
- DeBeers - A diamond is forever! (men around the world should be really upset at this slogan as its been ingrained into our culture now)
- Intel - Inside! (seriously a 1 worded slogan is pure genious)
- M&M’s - melt in your mouth not in your hands (i remember this from the 80’s)
Its amazing but a really well placed witty slogan can work absolutely miracles and allows you to cheekily extend your marketing message beyond a simple brand logo on your print marketing and promtional item marketing!
We all know Daffodil Bear and how cute he is, last year his name was Dougal. The Cancer Council promotional bears must be one of the most popular fundraising merchandise and I for one have bought quite a few over the past years. If you are seeking custom design promotional plush toys and have the capacity to order 1000 or 2000 to be distributed for your event, read on and let me inform you as to how it can happen.
Call Us – that would be the simplest step! 02 9232 2163 or email us
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Firstly to order customised promotional soft toys:
Gather your Ideas:
Write it down, draw them, sketch them, or look for figurines. The more information you can provide us to use the better. Also take into consideration the
- Size of the promotional toy in cm’s and bulk (ie round, skinny)
- Approx order quantity – the starting minimum for custom made plush toy is 1000 units (large), for smaller promotional plush toy it is 2000 units.
- Decoration – Add a Tshirt, jacket, cap, add badges, branding those paws. Let us know!
Once you send use the information, we can then discuss what materials & colours are available and we will then supply you with a quotation. Once you’ve decided you’d like to proceed, we would create a prototype of your customised promotional plush toy for your approval. A deposit will be required at this point. If the prototype of the promotional toy is approved, we then take it into production. Expect to see your finished promotional merchandise, unique to your business available in 12 -16weeks time!
Sounds like a lot of work? Yes but we do all the hard work for you, so you can concentrate on the main event!
What is the most popular colour of promotional merchandise? By far it is blue promotional products. Blue has been synonymous amongst various historic cultures as being associated with nature. Its also been know to represent and symbolise trust, traditional values, dependability and intelligence. It’s with little wonder that it is a colour that has proved extremely popular with logos, corporate colours and event themes. Blue is such a popular colour that almost all our promotional products come in some sort of shade of blue where possible. In may instances a lot of different items come in both navy blue or royal blue and in other instances dark blue or light blue.
So what do different blue shades of colour convey about your business?
Rich Royal Blue - Conveys generosity, extravagence, confidence, flamboyance.
Dark Navy Blue - Conveys a warm trust traditional feeling. Also conveys honesty and hence its no co-incidence that many of our clients in the financial industry use this colour.
Much like the colour pink there are a few events and fund raisers around that exclusively utilize the colour blue as their flagship idendity marker. So no logos no smart witty slogans just the colour blue. If you were thinking of opting for a suite of promotional products in blue try mixing and matching different shades to create a sense of sophistication and to keep things interesting. It will have the added benefit of making your promotional items stand out.
Some of the blue promotional products we stock include:
Printed Golf Umbrellas. Customise your logo on branded umbrellas
Premium, Low Cost, Promotional Merchandise in a wide range of Colours
If you are looking for budget promotional merchandise without compromising on quality then you have come to the right place. Our cheap promotional items
are available in a wide range of colours. Whether you are looking for red, blue, green, yellow, black, white, or orange promotional products, or any
colour of the rainbow, we have premuim, high quality promotional merchandise just right for you.
