When seeking design work that will establish (or redefine) a strong brand identity - the best designers know simplicity and flow are the crux of an effective design.
French based design agency Murmure have outdone themselves with the entire visual rebranding of architectural company EXO, and proved the power of wise design choices.

Bold Yet Elegant Design for Brand Identity

Inspired by architectural shapes and using a simple colour palette of black and white, Murmure have developed a visual language for the new brand identity that imposes structure, volume and elegance.

Stunning Business Cards

Like many great brand identities, EXO's visual collection begins with an innovative business card design ...

...With a range complimentary corporate merchandise and stationary. We're particular fans of the custom moleskine journals.

Effective Corporate Merchandising

How can you question the worth of design for business identity when met with the sheer handsomeness of EXO's new visual identity? *swoon*

First seen at: http://weandthecolor.com/branding-murmure-exo-french-architectural-agency/45546