You shouldn't have to put much effort into selling ice cream or cookies. I mean, it's ice cream and cookies. Who doesn't enjoy them? Who wouldn't buy them? But when you're competing against well established confectionery makers and you need to get your name out there, then some sharp branding can make all the difference. Case in point, Fro Fro, a maker of ice cream cookie desserts. Teaming up with the design agency Bravo, they've unveiled some highly vivid and extremely striking branding designs for their products.

An Excellent Use of Colour

Perhaps the most eye catching part of the branding is the use of colour. Most ice cream packaging I've seen uses bright, but solid eye catching colours. Or, for the ones trying to convey a more high end look; darker and more elegant colours. Fro Fro on the other hand has chosen pastel colours as their primary look, with soft pinks and mint greens. Both are colours that are bright enough to be noticeable, but would be especially eye catching due to the contrast they'd have when compared to other ice cream packaging on the shelf.

The image of the person eating the cookie as well as the hand holding it is also a rather unique design idea. While plenty of ice cream packaging features a picture of the product in question, the addition of a person is something that's rather uncommon. Throw in the use of soft pastels, and the charmingly cartoonish hand drawn typography and the result is branding that suggests that this isn't your everyday type of ice cream, but more of a boutique sort of item.

Either way, it's certainly an eye catching design.

Originally seen on: http://weandthecolor.com/fro-fro-brand-development-bravo/77032