Heineken (yes the beer brand) has released some exclusive marketing merchandise consisting of a bag, shirt and a pair of sunglasses. These products are to be handed out as freebies to 100 of the coolest people on the planet. The marketing campaign is part of the #Heineken100 program, who aims to recruit 100 influential people. This prompted me to quickly check my post box. Unfortunately I did not receive anything in the mail from Heineken. So whilst my self esteem hits the floor with a thud, I will take you through some of the products that they have on offer.

• Heineken has launched a marketing campaign called #Heineken100.
• The merchandise includes sunglasses made with Garrett Leight, bags created with Parabellum, and ponchirts.
• To receive these items, one must be recognized as "cool" by Heineken, then they became brand ambassadors for the company.

Product Collaboration to Create Cool Pieces

Heineken may be a good brewer of beer, however they are definitely not up to the task in creating things like sunglasses, bags and shirts. This is why they have teamed up with cool brands (there goes that term again) to create desirable products. First up: Sunglasses -

These sunglasses are produced in collaboration with a California based brand called Garrett Leight. They feature green lenses and a dark frame colour.

Second: Bags - In collaboration with Parabellum, Heineken has created a mens bag.

Third: Ponchirt - This is not a shirt, nor is it a poncho. It is a mens Ponchirt. In conjunction with streetwear label RTH, this shirt is the definition of cool and is what cool people will be wearing this season.

So how to score 1 or all 3 of these products? Well you simply need to be cool and have Heineken acknowledge your coolness. Once that happens, Heineken will gladly send you these gifts, so you can wear and become brand ambassadors for Heineken.

Heineken, a Dutch brewing company, has a rich history that spans over 150 years. Founded in 1864 by Gerard Adriaan Heineken, the brand has grown into one of the world's most recognizable and successful beer companies. Here is an overview of Heineken's journey throughout the years:

Heineken Throughout The Years

• 1864: Gerard Adriaan Heineken purchases the De Hooiberg brewery in Amsterdam, marking the beginning of Heineken's beer production.
• 1873: Dr. Elion, a student of Louis Pasteur, develops the Heineken A-Yeast, which gives the beer its distinct flavor and is still used in Heineken's brewing process today.
• 1886: Heineken wins its first international award at the International Maritime Exhibition in Amsterdam.
• 1920s-1930s: Heineken expands internationally, exporting their beer to countries in Europe, Asia, and the Americas. The United States becomes one of Heineken's key markets after Prohibition ends in 1933.
• 1950s-1960s: Heineken continues to grow, investing in new breweries and modernizing their production facilities. The company also launches a successful advertising campaign with the slogan "Heerlijk, Helder, Heineken" (Delicious, Clear, Heineken).
• 1971: Heineken merges with Amstel Brewery, strengthening its position in the Dutch market and expanding its international reach.
• 1988: Heineken acquires the Dutch brewery Brand Bierbrouwerij, further consolidating its presence in the Netherlands.
• 1990s-2000s: Heineken continues its global expansion, acquiring and partnering with various breweries worldwide, including Asia Pacific Breweries, FEMSA Cerveza in Mexico, and Lagunitas Brewing Company in the United States.
• 2005: Heineken launches the premium light beer, Heineken Premium Light, in the United States to cater to the growing demand for light beers.
• 2010s: The company focuses on sustainability initiatives, such as reducing water usage and carbon emissions in its brewing process. They also launch innovative product packaging, such as the Heineken Ignite interactive beer bottle.
• 2020: Despite the challenges posed by the COVID-19 pandemic, Heineken continues to adapt and grow, investing in e-commerce, digital marketing, and new product development.

Takeaway

Throughout its history, Heineken has become synonymous with innovation, quality, and international success. The brand's commitment to excellence and its ability to adapt to changing market conditions have ensured its lasting presence in the global beer industry. Heineken's #Heineken100 marketing campaign aims to recruit 100 influential people by offering exclusive merchandise, including sunglasses, bags, and ponchirts. These items are created in collaboration with trendy brands and will be sent to selected individuals who will then become brand ambassadors for Heineken.