January 19th, 2012
by Charles
Distributing promotional products effectively can be quite resource intensive in both staff hours as well as cost. If you are lucky enough you may be in a company that has multiple branches and heaps of staff which can distribute marketing material or little tip on gifts to new and potential customers. In a tradeshow setting you have the advantage of a huge people flow which also makes distribution easy. Ditto for conferences too!
There is another way to distribute promotional products, this is via mail outs. From experience using this method can be very costly. From the research I have done distributing promotional products which cannot be flat packed into large or small envelopes immediately increases the delivery cost by up to 200%. If you are planning to mail out promotional products we have a range of items just for you. These products can be sent flat to allow you to mail out the product economically (as sometimes postage costs more than the item) yet still have enough appeal to make it a worthwhile marketing tool.
Some great products include:
- Custom Branded PVC Vase in an envelope
- Promotional Pop Up Cube
- PVC Flexible Custom Water Bottle
- Aussie Shaped StressBall
- Printed Emery Boards
September 20th, 2011
by Charles
Needing new promotional products? Want to be the first to come up with a BRIGHT & SMART IDEA? How about be a Smartie and recommend using Custom Printed Smarties for your next marketing event. Newly available at Cubic Promote, we offer branding onto the those bright coloured button chocs. Available in bulk buy from 5KGS or order them as individually packaged packs.
Don’t head to your next marketing meeting with generic ideas, be SMART! let them know the new craze is Promotional Chocolate Smarties!
More Custom Printed Smarties will be up on our website soon, stay tuned.
September 11th, 2011
by Charles
Okay let me get the elephant out of the way first. Generally speaking green eco promotional items cost more when compared to the equivalent regular promotional item. Mind you it is not a lot though. Generally eco green promotional items are around 10% more in price. We have a lot of queries for eco friendly promotional items however many clients choose to opt for the regular rang. It is a category of products that used to be one of the fastest growing range of product we carry. However in the past year we have noticed that the demand for environmentally friendly products have come down sharply. Most of our promotional items have an equivalent eco friendly version. So what makes a promotional item a green product? Well they have to be one or more of these:
1) Made with a minimum 50% recyled content
2) Made with production methods which have a low carbon foot print
3) Made from sustainable raw materials
So why are environmentally friendly items more expensive than their non eco equivalents and does the price reflect the fact that more resources are required to produce them? Nope, enviro friendly promotional items simply are not produced at the same quantities as regular promotional items because they are simply not as popular. This means that the economies of scale which kick in to allow for deep discounts dont yet apply to them. To make matters worse most eco products have a certain look about them which dont neccessarily appeal to all. For example recyled plastic used to make frisbees have a musty natural colour to it whilst products like calico bags tend not to have bright colours like non woven bags. Regardless though we at Cubic Promote will still be increasing our range of environmentally friendly promotional items this year as we really do think its the way of the future!
September 7th, 2011
by Charles
Familiar brand names always attract customers more than unfamiliar names. Some brand names are so popular that they realistically dont need much advertise much yet still have instant recognition and instant preference. Apple, Nike, Coca Cola to name a few. However what about those brand names who offer those products that are not quite as high profile? Well familiarity definitely helps. Even when a customer thinks they may recall a certain brand when selecting a product or service it is still infinitely better than never ever having heard a particular brand name. Promotional items are the best way at creating familiarity of brand names as it allows your brand to be seen over and over again on a promotional item.
Interestingly a research by a company called Outrider Australia found that consumers tended to search websites of familiar brands for information regarding products.
So it really makes sense to have a familiar brand name…. even if your customer barely remembers your name as though it was on the tip of their tongue it is still better than not knowing you at all!
May 17th, 2011
by Charles
Custom branded bottle openers have always been one of our most popular products. With a generally long branding area this means bottle openers are perfect at emblazoning websites for maximum branding clarity and effect. In the course of our work we come across heaps and heaps of different bottle openers. You would be surprised as to how many different ones there are available. here are the top 8 that we have come across. In fact we actively stock 3 of the different types here. Check them out:
1) The Thong Bottle Opener (no we wont be stocking this one anytime soon unfortunately). Features a cap removing base
2) The Ring Bottle Opener
3) A Promotional usb & opener?
4) A Key Bottle Opener (yes we actually stock this!)
5) Simpson Bottle Opener (this thing just yells out all sorts of simpsons quotes)
6) Fridge Opener
7) Credit Card Opener
8) Promotional Cap & Bottle Opener (we seriously considered stocking this one!)
Let us know if you have ever come across any that are even more wackier!
April 27th, 2011
by Charles
April 17th, 2011
by Charles
Come Fly with me, Let’s Fly, Let’s Fly Away!…
Our Aeroplane Custom Flash Drive is the right tool for any marketing jingle, slogan, conference event featuring anything to do with tourism, travel, expansion or growth topics. Being one of our unique promotional merchandise this premium gift is perfect to have a simple brand name or website on it. For further customisation, you can also have it tailored with custom coloured wings and tail and body to suit corporate colours.
If its novelty and catchy promotional products you are seeking but also one that would be kept, then this custom flash drive is the one. Add in a solid 4GB or 8GB memory to it and its a worthy premium corporate gift to your clients. (memory starts at 1GB on our promo flash drives)
To find out more about this personalised flash drive or our range of branded flash drives, click to view or simply contact us for ideas and quotations.
March 26th, 2011
by Charles
We are proud to stock Storm Tech jackets. These can be branded with your logo with embroidery to be used as casual corporate jackets. So what is the Storm Tech brand? Well these jackets are a Canadian brand. They utilise the latest in fabric technology and styled with a sporty edge to make them perfect for water proof jackets, golf days or just as a stylish casual wear. Storm Tech jackets are amongst the very best quality jackets available and are on par with premium brands such as The North Face and others. You will find the Storm Tech brand at premium retailers including David Jones. These branded jackets come in both male and female sizes and all offer rain protection as well as immaculate stitching and quality finishing.
So just how good are these jackets? Well Russell Crowe has been spotted wearing them on more than 1 occassion in various paparazzi snaps. Check out our range of custom branded jackets from Storm Tech by following the link.
& Check them out in action on Russell’s back here:
February 14th, 2011
by Charles
I read this interesting article the other day about marketing and how especially small businesses can inadvertantly make ommissions or errors when it comes to marketing. I thought I share them on this blog along with some mistakes that we ourselves have also made.
1) Knowing who your customer is. This means knowing right down in detail who your target client is. In fact the less people on your list the better it is to implement effective targeted marketing.
2) Marketing responsibility must rest with 1 person. This is the person to hold account when things go bad and of course when things go good. If you are in a team and everyone has an opinion this is a great thing too. Soak up as much information and debate as possible to stimulate ideas. However 1 person only should make final decisions.
3) Have a Plan!!
4) Style Guideline. Your corporate image and colours should be as consistent as possible in order to have maximum effect and to be remembered. So revise everything from: Websites / letter templates / fax templates / email footers / advertising material / promotional merchandise / business cards and more!!
5) Tracking methods to ensure your marketing idea is working. Now its very tricky especially when it comes to offline ads such as radio and print however with the help of technology as well as nifty tricks this is possible. Ideas include:
A) Tracking Internet Traffic
B) Having a dedicated phone number assigned to a specific marketing campaign only
C) Coupon codes and redemption rewards
D) Each marketing initiative with a specific individual reward
6) Lastly ensure there are no spelling mistakes and no gramatical errors!!
February 10th, 2011
by Charles
Ads that pop up on Smart Phones such as an Iphone are more likely to be viewed by Australians than Europeans or Americans. In fact in terms of impressions they are:
Australia: 42% Impressions
USA: 19% Impressions
Europe: 30% Impressions
In fact of a Aussies 75% of us are comfortable with mobile phone advertising. Much higher than the rest of the world. For marketers this opens up a lot of opportunity to target your marketing message and when combining mobile marketing with other mediums such as promotional items of course it really offers a lot of flexibility.
