Hear us out. No matter which side of the fence you sit on with your opinion of the infamous rap artist, the words of Kanye West are sure to cause an undeniable stir with their controversial yet compelling entertainment value.

Yeezus is the Holy Grail of Marketing Slang

The savvy folk of Wondershuttle and pxlfctry have recognised this and immortalized it in the newly released, exquisitely presented animated e-book: The World According to Kanye.

Seriously, with gems like the above example, it's hard to argue against the man's marketing savvy. After all, is advertising not the art of selling not only a product - but an idea, a sensation, or even self esteem?

Kanye has marketing down to a fine art

What can this reluctant* spokesman of the modern era teach your marketing strategy? Probably a lot.

Need Caption Ideas for Promotional Items?

Kanye is absolutely Gold, as you would know, when it comes to one-liners and captions. If you're stuck for a quick and snappy spiel when ordering promotional items, try these for size:

- "I feel like I'm too busy writing history to read it."
- "Keep your nose out the sky, keep your heart to god, and keep your face to the raising sun."
- "I know I got angels watchin' me from the other side."

Kanye, We SALUTE YOU!

*Reluctant as in you might be, not Yeezy. He is certainly not shy about bestowing himself such esteemed titles. As he so aptly puts it: "We all self-conscious. I'm just the first to admit it.

First seen at: http://www.highsnobiety.com/2015/07/06/kanye-west-quotes-book/#slide-1