'Strewth mate. How do you bloody well market something to the Australian public?
If you hop on the lappy (laptop) and have a squiz at all the latest marketing suggestions, you'll be met with a whole bunch of tips for constructing the ultimate marketing tagline. But to really get on the level of the average Aussie consumer - just abbreviate everything.

Fortunately, these mates got together on a smoko (cigarette break) one arvo (afternoon) and put together this fair dinkum' video encyclopedia of down unda' slang: How to speak Australian (just abbreviate everything!)

aussie-flag-words

This is your go-to guide for writing a little bloody ripper of a tagline that will really grab the attention of Aussie consumers. Even if some Australian's like to pretend they take the high horse with proper and traditional use of our English tongue - no one can deny breaking out in the trademark Aussie drawl from time to time.

aussie-cuppa-words  aussie-slogan-words

For example, do you think an Australian would find this more relatable:

"I shall be paying a visit to the service station to fill my tank with petroleum on my travels toward your home, may I fetch any items from the purveyor of alcohol this afternoon?"

Or try this one on for size:

"I'm gonna pop the servo to grab some petty on my way round to yours mate, want me to grab anything from the bottle-o this 'sarvo?"

Video first seen at: http://www.lostateminor.com/2015/07/16/how-to-speak-australian-just-abbreviate-everything/