Violet! a word named after the flower. It is a colour that is commonly referred to as purple. In promotional items it is not a popular colour compared to others. It is not a colourthat is eye catching like red nor traditional like blue and neither does it have the timeless appeal that black or white promotional items have. However i is still a colour that can have quite a few symbolic meanings and is quite appealing in its own right. It is a colour created bu mixing red and blue (incidentally the 2 best selling colours of product in our range)

The colour purple is commonly associated with royalty. In many western and eastern colours it is a colour used to symbolize eliteness and in some cultures spirituality. Purple is commonly associated with these positive traits:

- Creativity
- Imagination
- A warm feeling colour
- Precious / Rare

The bad things associated with this colour is
- Moodiness when presented in large amounts of colour

Promotional items in the colour purple or branded using the purle colour has many positive attributes to it. However it is best to use in moderation. Some of the items that are available in purple include:

- Purple Stressballs
- Purple Mousepads
- Purple Promotional Pens
- Purple custom post its
- Purple Thermal Mugs

Having an entire colour represent your event is a masterstroke in advertising. With thousands of logos and thousands of slogans it is very easy to have your event or your message mixed in with others so that the normal everyday person may either

A) Get Confused
B) Ignore and Tune out

So when Pink becomes a colour synonymous with health care and in particular health care for women it is truly a super smart marketing idea. Its almost like marketing the USA as a gigantic cheeseburger. eg. Think USA & you associate with cheeseburgers. Making pink a mascot is like patenting a colour unofficially for your events use.

So it is with this colour Pink in mind that we are pleased to announce that we are have stocked a range of promotional products in the colour Pink! Such as:

Pink Branded Caps
Pink Fitness Towels
Pink Promotional Bags
Pink Promotional BackPack
Pink Branded Beach Towels
Pink Highlighters
Pink Promotional USB drives

One of my favourite promotinal products is the humble stressball. Did you know that the earliest known stress balls was back in ancient China? We now throw stressballs around cause they are soft and squishy. However originally they were made from various materials ranging from wood to metal and even stones. These original stressballs were more than just novelty items for promoting events. They were used for medicinal reasons. Later some stressballs were created like a game where they would contain little bells inside. The game was to rotate the ball so that it would remain quiet.

Interestingly enough there were subsequent ancient chinese weapons that resembled stressballs and were attached to chains and even thrown at enemies as a weapon.

Why are our promotional mugs the best? Well for starters we havend changed the price in the past 4 years. Actually I’m exagerating. We have changed he price once…. we revised the price down. Why elseo do I think that our promotional mugs are better than others? For most of our cerramic mugs we not only pad print them with your logo which is fine by itself but they are either low fired or high fired in a kiln?

What does that mean?
Well it means your mugs are placed in a firing oven. That means the oven is a hot fired oven which physically bakes your logo into place.

Why Do we do this process?
We do this to ensure that your mug can be used in a domestic and office setting. Your logo will be able to withstand day to day knocks and dishwashing over years. You see we need you to receive quality and true value for money

What happens when you dont Kiln Fire a mug!
Well it means that your promotional mug wont be as durable. Your logo will chip with simple knocks and will fade in the dishwasher. Your brand will not be looking good real quick.

Do others use this process?
Most of our competitors do not use this process they just use normal pad printing and they will never tell you about the disadvantage of skipping this step and doing it the easy way.

This is why we rekon that our range of promotional mugs are the best value on the market. Please call us to find out more about branding your logo on mugs.

I thought I devote today’s blog topic to branding. We are absolute pros when it comes to branding on products. We do have years and years of experience after all and we keep tabs of all new branding technologies that come up. So here is a brief run down on what goes where and on what!!

1) Pad Printing
What Is It?
- Pad printing is a method of printing where a technician physically stamps your logo onto an item one after another on a huge piece of printing machine.

What Products can it be used on?
Any products with a smooth flat surface. Things like:
Promotional Pens
Promotional Rulers
Promotional Puzzles
Promotional Frisbees
Stress balls

Print Results?
The final print results are quite good. Only spot colours can be branded and generally is an economical way to brand with great results. Small details tend not to work out to well though as they tend to smudge

2) Screen Printing
What is it?
You may have come across this method in primary or high school. It is a method of branding on fabrics which involve a screen where your logo or image is traced around. When ink is dragged along the surface of the screen your image is then branded. Technology has changed the process a bit however the branding is essentially the same.

What products can it be used on?
Promotional Caps
Promotional Shirts
Promotional Bags
Non Woven Bags
Promotional Umbrellas

Print Results?
The final print results are quite good. We use special inks for umbrellas as they need to be more durable to rain & wind. Much like pad printing only spot colours may be used to print. For larger runs of promotional items this is a very economical way to produce fantastic results.

In my next post I’ll discuss other branding options such as:
1) Laser Engraving
2) Embossing
3) Digital Printing
4) Embroidery

I’ve been hearing more and more about Kogan televisions in various websites and blogs lately. For those who dont know Kogan is a young Australian fellow who sells Kogan branded T.V sets online. What I found curious about him is that he really makes dramatic statements regardless of authenticity and his comments more often than not are really really out there! This makes him perfect fodder for the media to latch on and in the process this gives him free publicity.

Securing free publicity is not easy and never happens instantly. However no matter who you are you it can be accessible to you and consistent efforts will help you get some rewards.

I recently read about Justin Herald who grew a $50 outlay selling t shirts at Parklea Markets to a multi million dollar enterprise. One aspect about him was that he managed to build publicity momentum. How? Well he had an odd type of personality & in his words “ In a quarter of an hour, you could email a pitch to five journalists, place three follow-up calls, or research a new media outlet to see whether it might be a PR opportunity for you. ”

He first appeared on an Alan Jones radio segment, later he realised that journalists often found their next story by checking out their peers….. this led to his next interview with A Current Affair. The next morning he got heaps of calls from retailers wanting to stock his products.

Here are some tips that may help you garner some PR for your business:

1) Persevere and put in the time to develop new ideas to spark media interest. Then follow up with journalists that you want publicity from.

2) Start small. Locally in fact. Its easier and gives you credibility as you are already a local.

3) Alternatively focus on one area. Eg. Marketing Press or Engineering Press only.

4) Write down what you achieve and 3 things to do to achieve them.

Ultimately persevere and focus. Its a daily task to follow up and to strategise. Pitch and follow up with phone calls to journalists!!

Eco promotional items is not one of our best selling category of products however its fast gaining a huge amount of popularity with many corporates and government departments specifically requesting green eco friendly promotional items. One really cool thing that you may already know about our eco promotional lanyards and eco promotional pens is that they are made from recycled materials. Therefore your weekly recycled waterbottles and paper eventually end up in a sortment facility where they undergo a chemical transformation and reused as product ingredients in place of inputs which are normally sourced from brand new resources such as trees and petroleum.

However what you may not know is that some of our green eco promotional items made from corn starch actually bio degrade when eventually disposed of. Items such as our green promotional pen What is even more amazing is that once disposed of over time the material goes back into the earths soil and become nutrients! I only discovered this fact the other day whilst doing some research and I was totally gobsmacked. So if you are needing promotional items why not check out our green range?

Over the past year promotional flash memory drives have been one of our most popular products. Custom branded flashdrives are now seen as an essential tool to many companies and can provide you with significant advantages. Some of the best advantages a promotional memory key will benefit include

1) Eco Friendly - Custom USB’s as a replacement for catalogues and annual statments
2) Access Data Easily - If you have a complex product or service nothing beats the variety of communication that a branded flashdrive offers from video to audio to presentation slides!!
3) Never Disposed - A custom engraved flashdrive realistically will never be disposed as long as it works!
4) Portability for Conferences - they are small and light to carry around to your event!!
5) Seamless distribution - Have important information to distribute? printed memory sticks are the perfect solution.

Its a combination of these 5 factors that really really make a promotional flash memory such an ideal product for virtually any business!! Call us today to find out more.

We now offer a seemless system for you to choose or create your own custom coloured tie or corporate scarf. Imagine having a fleet of your team members all looking part of a cohesive professional team with the same theme colours? It will make you look very professional and sleek and provide your team members with a sense of pride too!!! But its not just corporates that can benefit. Our ties and scarves have also been very popular with local clubs too. With low minimum orders check out our range of scarves today!! Just email us and we can send you a simple easy to use tool to create your own special range of corporate ties and corporate ladies scarves.

Polyester Custom Ties
Silk Custom Ties
Twill Custom Scarves
Silk Custom Scarves