2017 is rapidly turning into the year of premium promotional sneaker collaborations! Hot on the tail of Pizza Hut's promotional pie top shoes comes a luxury collaboration between Porsche and Adidas - two of the hottest brands in their respective fields. What does the resulting shoe look like? You might be surprised...!

Co-Branding on Promotional Products

Dubbed "Adidas X Porsche design Bounce S4 Lux" these shoes look every bit as appealing and functional as a Porsche 4S sports car. Retailing at 400,00€ however, they're definitely not for the average punter and are aimed squarely at Porsche's clientele rather than Adidas's regular clients. The use of co-branding, in this case, helps elevate Adidas to a more premium looking brand while showing Porsche's functionality and style can be adapted to many forms.

But it's all well and good for shoes like this to look the part - are they made from anything more exciting than regular shoes? Actually, yes. The heel is attached using advanced carbon plating (which is frequently utilised in Porsche cars) while the outer is hard-wearing and designed to look like the sleek exterior of a Porsche brand vehicle. The famous Porsche "P" logo is simply rendered against the blue of the shoes for a seriously eye-catching effect.

While most average organisations aren't in a position to collaborate on something so expensive and elaborate, the advantages of co-branding (which involves sharing cost for a shared marketing opportunity) are still available for the rest of us. Here at Cubic Promote our custom branded t-shirts are popular with organisations looking to market their logos together, as are printed tote bags. Make your own statement products with a similar brand and enjoy the benefits, together!

Sneakers first spotted here: http://luxurylaunches.com/fashion/the-adidas-x-porsche-design-bounce-s4-lux-is-here-to-blow-your-mind-away.php