Social Media Marketing vs Traditional Marketing

Marketing used to be easy. Have a product or service? Simple. Just put it in a magazine or newspaper advertisement with some nice graphics and if your witty enough follow it with some cool text. Ditto for T.V ads. Just add a nice catchy tune and presto your marketing is done and you can sit back.

When it came to market research simply pay for a focus group session and nod at the feedback that you get. All was very easy until now!

With social media and various methods to engage a customer we now realise that we never really listened during those focus group sessions. Whilst T.V and magazines advertising needs to be super sharp to get the point across whilst all the time your ad if it is not creative enough will simply get ignored. If you are lucky then your advertisment may even get ridiculed (which is actually a good thing as people spread your video or pic around).

A lot of social media is experimentation at the moment. You never really know until you give it a good go. We at Cubic Promote have been doing our best on the various formats:

Twitter Facebook YouTube Flickr With these formats we aim to let you find out a bit more about us yet entertain and educate with gossip at the same time. Social media has definitely been fun and theres a lot more for us to learn.