Today's post is a little bit more technical than usual. It is about promotional USB flash drives. Now most flash drives that you see on our website and that you see on our shops are 2.0. It is a dated technology and the new 3.0 is definitely a lot better. But what do all these numbers mean?

1. USB 2.0 vs USB 3.0 speeds.
2. Customisation and pre-loading content.
3. Wider audience reach with flash drives.

What is 2.0 and 3.0 USB Speed?

A 2.0 flash drive denotes the speed of data transfer between your flash drive memory device and your computer. Theoretically a 2.0 flash drive can transfer at a rate of 60 megabytes per second. A 3.0 speed has a transfer rate of a whopping 625 megabytes.

What does all this mean in real life applications? Well the easiest example would be with photographs. Have you ever opened a photo taken from a modern SLR camera that is perhaps 3megabyte in size directly from a flashdrive? Chances are it would have taken you a good 5-10 seconds. This is a combination of transfer speed and CPU processing power.

But how can you distinguish one from the other? This is really smart. Did you know that other than labels you can identify they speed of your USB port by their colour:

• 3.0 USB Ports are Blue in Colour
• 2.0 USB Ports are White in Colour

Future Proofing Your Promotional Flashdrive with 3.0 Speed

At the moment most older devices only support 2.0 speed. This year 2013 most computer products that are sold would be 3.0 speed compatible. Going forward the new faster speed definitely will be the norm. If you were in the market for a promotional flashdrive you can ensure that your device can be future proofed by opting for a 3.0 specification which we have begun selling.

The big disadvantage of 3.0 speed flashdrives is the cost. They typically cost 25% more than regular 2.0 speeds. These flashdrives cost more to produce as they consume more power, heat up more and have more complicated circutry to handle the huge increase in speed. The 2nd disadvantage of the 3.0 specification is that so many devices still do not support it. If your organisation has not purchased a computer within the last year chances are not a single device can support the increase in speed. (they can still read the deivce of course as it is compatible with 2.0 but only at normal speeds)

If you need custom branded flash drives and you want the very best and newest technology we highly recommend 3.0 speed flashdrives. Around half of our flash drives that you see on our website can accomodate the faster speeds. Generally speaking it is the USB drives that are a bit larger in size. A 3.0 speed will really make your product future proof even in 10 years time.

Flash Drives as Promotional Giveaways

Choosing flash drives as promotional giveaways can be a fantastic way to promote your brand, but what are the best ways to utilise them effectively? Let's explore some strategies:

• Customisation: Personalise the flash drives with your company's logo and branding, making them a walking advertisement for your business. Ensure that the design reflects your brand identity and resonates with your target audience.
• Pre-Load Content: Consider pre-loading the flash drives with promotional material such as brochures, catalogues, or exclusive discounts. This not only adds value for the recipient but also increases the exposure of your brand.
• Conferences and Trade Shows: Distribute the flash drives at industry events to potential customers and business partners. They can serve as an excellent icebreaker and leave a lasting impression of your brand.
• Employee Gifts: Reward your employees by gifting them branded flash drives. This not only creates a sense of unity and appreciation but also turns them into brand ambassadors as they use the flash drives in their daily work.
• Product Demos and Presentations: Leverage the speed and storage capacity of USB 3.0 flash drives to carry high-quality product demos, videos, or presentations. This ensures a seamless and professional delivery of your message.

Getting creative with how you use flash drives as promotional giveaways will enhance your brand visibility and leave a lasting impression on your target audience.

Conclusion

If you need custom branded flash drives and you want the very best and newest technology we highly recommend 3.0 speed flashdrives. Around half of our flash drives that you see on our website can accomodate the faster speeds. Generally speaking it is the USB drives that are a bit larger in size. A 3.0 speed will really make your product future proof even in 10 years time. Utilising flash drives as promotional giveaways can be an effective marketing strategy, customising them, pre-loading content, and distributing them at conferences or as employee gifts. By understanding the capabilities of USB flash drives and harnessing their promotional potential, you can elevate your brand and engage with your audience effectively.