When you're interested in being different from the rest of pack, you have to brand yourself to show that you're different. You have to make yourself stand out, you have to point out what makes you unique, and you have to have a style all to your own. Elderbrook Drinks, makers of upmarket, boutique style cordials, have done so wonderfully with their new branding design. With a highly artistic branding design, a use of brilliant colours, and some rather bold taglines that are intent on showing exactly how the company differs from the competition, these promotional drink bottles creates extremely striking design that definitely separates itself from the rest.

 

  • Elderbrook Drinks has successfully differentiated itself from the competition with an artistic branding design and bold taglines.
  • Branded drink bottles offer a way for Australians to express personal style while reducing waste.
  • Different coloured bottles such as green, blue, yellow, black, and pink each have their own significance.

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Classical Art And Branding

What strikes me as most interesting about this branding is the rather artistic designs. It puts me in mind of early twentieth century Mediterranean art, with it's stylised look and vibrant use of colours. The colours used are pretty evocative, it seems to call to mind sunny days, verdant fields, and pristine beaches.

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And then there's the taglines on each of those bottles, which boldly proclaim what the product is, and what the product isn't. It's not some kid's drink, cheap and cheerful, and packed full of sugar and artificial colours. But at the same time, it's not pretending to be some kind of miracle superfood, or superdrink rather, rich in supposed health benefits. It's simply a fancier version of cordial with natural sweetners and flavours. Considering the level of double talk and fancy language in advertising, there's something to be said for that kind of bluntness.

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Certainly a memorable branding design that sticks out from the rest.

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Different Colours in Branded Drink Bottles

Branded drink bottles have become a must-have accessory for many Australians, aligning perfectly with their active and on-the-go lifestyles. Beyond just a vessel for hydration, these bottles allow individuals to express their personal style while contributing to waste reduction efforts. When it comes to choosing the colour of your branded drink bottle, there are several factors to consider, including personal preference, practicality, and cultural significance. In this article, we will explore the various colours available in branded drink bottles and their relevance for Australians.

Green: Nature and Sustainability

  • Symbolizing nature, environmentalism, and health
  • Perfect for those committed to a sustainable lifestyle
  • Blends seamlessly with outdoor surroundings during activities like hiking or camping

Blue: Serenity and Refreshment

  • Evokes a sense of calm, tranquility, and peace
  • Associated with water and the ocean, making it ideal for staying refreshed
  • Versatile for various settings, from the gym to the office

Yellow: Joy and Positivity

  • Vibrant colour representing happiness and positivity
  • Adds a cheerful touch to your day, whether indoors or outdoors
  • High visibility makes it suitable for sports activities or crowded environments

Black: Sophistication and Elegance

  • Symbolizes power, sophistication, and a touch of mystery
  • Perfect for those seeking a sleek, polished look
  • Conceals dirt and stains easily, making it ideal for frequent travelers

Pink: Love and Compassion

  • Represents love, kindness, and empathy
  • Adds a touch of femininity and sweetness to your style
  • Ideal for gift-giving and supporting breast cancer awareness campaigns

Takeaway

When selecting a branded drink bottle, the colour choice holds significance beyond aesthetics. It provides a medium for self-expression, aligns with personal values, and enhances the functionality of the bottle. Whether you opt for the natural allure of green, the calming effect of blue, the vibrant energy of yellow, the timeless elegance of black, or the loving touch of pink, there is a colour that resonates with every Australian. So, stay hydrated in style and reduce waste by selecting a branded drink bottle that not only matches your personal taste but also complements your dynamic lifestyle.

 

Originally seen on: http://weandthecolor.com/elderbrook-drinks-branding-smith-need-words/77318