Considering the amount of logos we see and brand every day, we here at Cubic Promote maintain something of a keen interest in digital artwork and design, as you can tell from our blog. We've always got our eye out for either the most interesting new designs, but this latest development in the world of graphic design might be one of the most inventive things we've ever seen. Brazilian Telecom company Oi, have created a new design software that creates a design in response to sound. A song, a noise, or even a name, each different sound results in a different but similar logo that's unique and customisable, but shares common features.

The Future of Branding

For me, logo branding has always been about maximising the exposure of one design; a powerful, vivid, memorable design and then repeating until it and the brand are intertwined and immediately recognisable. That's like the basics of branding is it not? Oi on the other hand have a daring new way at looking at their marketing. Rather than just one design, rigid and common to all their branded merchandise and media, instead it's a vast, ever changing variety of designs, all with similar features. Firstly, the company name "Oi" and secondly, a vivid riot of colours in the form of a blob. Even if each design is different, it's still recognisable.

It's a very modern way of branding. Today's customers appreciate specialisation, novelty, and uniqueness. Case in point, Coca Cola and their personalised bottles. Oi's new branding strategy capitalises on that trend, while it also takes advantage of modern design and technology. A computer program that allows people to make potentially countless variations of an art design with nothing more than sound? That's some pretty intricate stuff. Applying that to an equally modern production line that allows for variable data printing, and you could have an endless array of customised products, each with uniquely customised designs. Could this be the future of branding and marketing?

Originally seen on: http://www.adweek.com/adfreak/brands-amazing-new-logo-responds-voice-and-looks-different-each-person-170955