A great way to enhance the perception of prestige with your company is through promotional compendiums for your team members. A compendium is widely used as a marketing tool for all types of businesses and function pretty much as a calling card would. Branded compendiums or personal organisers or diaries are a popular choice for customised merchandising items. They are practical, useful and handy and they can be a very good medium for showcasing your brand or your company.

Custom-printed business compendiums can be made from different materials such as PVC, microfiber or even leather. They can have various functions like a personal date book, a diary, an address book, and you can even add a pen and a small calculator on the jacket to make it more utilitarian. You can style and differentiate your branded compendium according to your target audience or the people you will be giving the item to. You can even include not just your company logo but a tag line or a short slogan promoting your brand.

The Best Times for Giveaways

Companies can give out personalised compendiums on various occasions and to various groups of people. Here are some of the most opportune times to give out personal compendiums that will make a strong impression on the recipients resulting to good brand recall:

• Product launches
• Trade shows and conferences
• Christmas
• Company openings

Buying Options

You have a lot of choices in terms of finishing and the included accessories. There are zippered compendiums ideal for holding pens, calculators or mobile phones. These are so practical and functional that they can double as a bag. Other options include just writing pads, ring binders, A4-sized compendiums, and compendiums with retractable handles that has the look of a briefcase.

When it comes to the material, you have the option of leather, synthetic leather, calf skin or micro fibre. You can order them in different materials to match the position or circumstance of the people you will be giving it to. The imitation leather is quite popular as it uses a mix of fabric and PVC plastics to come up with a finish that is almost identical to the real thing.

Branding Approaches

Here we discuss branding approaches that you should consider when buying promotional compendiums for your business.

• Choose materials that will represent the brand well such as genuine leather, synthetic leather, calfskin or microfiber depending on the target audience and purpose of the item.
• Include accessories like pens, calculators and mobile phones holders in order to make them more utilitarian.
• Decide between zippered compendiums or ring binders according to what best suits their needs.
• Consider A4-sized compendiums with retractable handles if they need something professional looking like a briefcase.
• You can also opt for writing pads only if you want something cost effective yet still stylish enough for corporate use.
• Put a company logo, taglines or slogans on the compendiums to remind people of your brand.
• Make sure that the imprinted logo and message is clear enough to be seen even at a distance.

Author Profile: Jasmine

Jasmine is the head of Cubic Promote's accounts department and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.