Loyalty reward programs are a big thing in countries all over the globe and now Australian businesses are getting in on the action! Client rewards can be as simple as "buy 10 cups of coffee and get the next one free", or "spend $100 dollars at Myers and get the latest issue of Emporium plus bonus Myer One rewards points." There are other options available to reward customers and to attract potential clients, such as the use of a tangible gift to clients with purchase. Let's learn about how to use these promotional rewards to boost brand loyalty and give your customers something to smile about!

What are Loyalty Reward Gifts?

In today's highly competitive marketplace, businesses are constantly seeking new ways to foster strong relationships with their clientele. One such approach that has stood the test of time is the use of promotional loyalty gifts. These clever and customisable tokens of appreciation have been instrumental in not only retaining existing customers but also in attracting new ones. But what exactly are promotional loyalty gifts and why should your business consider incorporating them into your marketing strategy?

Promotional loyalty gifts, also known as customer rewards or branded merchandise, are products that companies provide to their customers as a token of appreciation for their continued support. These gifts can range from small items, such as branded pens or keyrings, to more elaborate options like personalised clothing or electronic gadgets. The primary objective of these gifts is to create a sense of connection between the business and its customers, ultimately fostering brand loyalty and enhancing customer satisfaction.

Why Employ Promotional Products as Loyalty Rewards?

There are several reasons why businesses might choose to utilise promotional loyalty gifts as part of their overall marketing strategy:

• Strengthening customer relationships: Distributing these gifts demonstrates that a company values its customers and appreciates their patronage. By providing tangible tokens of gratitude, businesses can foster an emotional connection with their clientele, which can lead to increased loyalty and long-term customer retention.
• Enhancing brand exposure: Every time a customer uses a promotional gift, they are inadvertently showcasing the company's logo and brand identity. This increased visibility can help raise awareness about the company, driving brand recognition and potentially attracting new customers in the process.
• Cost-effective marketing: Promotional loyalty gifts can be a cost-effective means of marketing, especially when compared to traditional advertising methods.

What Are The Best Products For Customer Loyalty Programs?

Almost any promo item suits different types of customer loyalty programs, but the follow are our best-sellers!

• Custom Flash Drives
• Promotional Money Boxes
• Mugs
• Keyrings
• Tins of Jelly Beans or M&Ms
• Branded Easter Eggs
• Custom Designed Soft Teddys
• Custom Designed Cooler Bags or Sports Bags
• Umbrellas
• Award Trophies

Don't think any of the above suit your campaign? Then contact our friendly sales team via phone or the above enquiry button and they'll help suggest products that will meet your needs and adhere to your budget!

Author Profile: Jasmine

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.