What better way to introduce your product or service to new clients or remind the old ones why they are still loyal to your brand than to hand out promotional gifts? Promo merchandise has always been an effective marketing tool and you will be surprised at how many companies, big or small, rely on them to promote their brand.

In fact, promotional gifts have been around in Australia since the 1800’s when the Patrick family, who own a picture framing and photo medallion business in Redfern, Sydney started making button badges for fundraising events and eventually included them as one of their customisable products. With such long history here in Australia, you should consider promotional gifts to be a must in your marketing campaign.

What are Promotional Gifts?

Promotional gifts, also known as branded merchandise or corporate giveaways, are customised items that businesses distribute to enhance brand awareness and customer loyalty. Aussie enterprises frequently utilise these personalised mementos to reach wider audiences, showcase their brand ethos, and foster long-lasting relationships.

From eco-friendly tote bags to bespoke pens, these tangible tokens of appreciation resonate deeply with clients, staff, and partners alike. These practical yet distinctive keepsakes not only create memorable impressions, but also encourage word-of-mouth marketing, thereby driving growth and success for Australian ventures.

Why Choose Cubic Promote?

Cubic Promote offers an array of promotional gifts which your clients, customers or staff will find interesting, creative and useful. As promo merchandise, you can expect these corporate giveaways to boost brand recognition especially since these personalised products will be printed with your custom logo or artwork.

Promotional or corporate gifts can be handed out during the following events:

• During special holidays such as Christmas, New Year and Australia Day
• New product launch or re-branding of an all-time favourite
• Token of appreciation after company events
• Milestone events such as anniversaries and expansions
• Signing of new clients or customers
• Promotion or welcoming of new employee

It is important that your choice of promotional gifts is reflective of your sincerity to their service or loyalty and still able to promote your brand effectively. For this reason, you should be careful about making a selection. Here are some suggestions:

For Clients and Customers

• USB flashdrives with pre-loaded information about your company, products or services
• Calendars
• Water Bottles
• Custom Branded Umbrellas
• Non-Woven Bags

For Staff and Employees

• Branded Compendiums
• Customised Mugs
• Printed Pens, Sticky Notes and lanyards
• Mousepads
• Custom Computer Bags

Corporate Presents That Leave an Impact

Promotional gifts offer an unparalleled opportunity for businesses to leave a lasting impression. Thoughtfully selected items can boost brand recognition, foster customer loyalty, and generate leads. For an effective marketing strategy, consider eco-friendly merchandise such as reusable tote bags or bamboo coffee mugs. Additionally, practical items like branded phone chargers or customised USB sticks appeal to a wide audience.

To captivate clients, opt for premium giveaways like engraved fountain pens or embossed leather notebooks. With these exceptional ideas and Cubic Promote's expert team behind you, your promotional gifts will not only impress but also create long-term value for your brand.

Author Profile: Wendy Li

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn or drop her a line via wendy@cubicpromote.com.au