When Jane first started her small business selling homemade soaps, she knew that promoting her brand would be crucial. She decided to order some custom-made t-shirts for herself and her employees to wear at a local farmers' market where they would be selling their products. Little did she know that this simple marketing strategy would have such a significant impact on her business. Not only did people remember the unique design of their shirts, but many customers also stopped by solely because they had seen someone wearing the shirt and wanted to check out the booth. This is why promotional clothing and colour psychology matter in marketing strategies.

1. Promotional clothing improves brand visibility.
2. Colour psychology can influence perception.
3. Customisation creates unique branding opportunities.

Colour Selection for Custom Clothing

The colours you choose to represent your brand on promotional clothing can significantly affect how potential customers perceive you. Here are some tips for selecting the most suitable colours:

• Consider Your Target Market: Adjustable colours should be created, using pastels and jewel tones when targeting a higher female audience whilst darker shaded clothing representing professionalism coupled with maturity for corporate appeal.
• Cohesion Between Colours & Core Values: Your branding choice of colour should best align with the values portrayed by the organisation e.g blue connotes trustworthiness hence making it perfect for banking companies.
• Contrast Design vs Printing: Make sure that designs contrast with each other while providing sets of colourful prints and patterns depending on preference/association in order to boost visual interest whilst showcasing personality within a particular brand

How to Customise

Customisation is an excellent way to personalise your promotional merchandise. While staying true to your brand's aesthetics, there are plenty of ways to add unique elements that will make them stand out from competitors.

• Typography & Graphics: Putting witty captions or slogans written on sleeve cuffs or back personalised jacket print can induce humour which automatically piques interests thereby resulting in consumer recall value improving market penetration.
• Bold Colour Contrasts Or Merging Tones: Conjoining different colours together creates new dimensions making apparel designs more captivating yet very clear visually creating unseen perspectives.
• Innovative Cuts And Designs: creative cuts of sleeves such as bell-bottoms sleeved shirts entice people solely based on cuts leading towards fashion trends being included inside corporate uniforms increasing attractiveness and modern design appeal also being significant alongside logo placings giving fresh changes.

Brigidine Senior College Success Story

Brigidine Senior College was struggling to increase student enrollment and awareness for their school. Despite several marketing strategies, they weren't getting the attention they deserved. That was until they decided to switch up their promotional clothing game.

Instead of sticking with their usual blue-and-gold colors, Brigidine Senior College chose a bold red-and-white combo. It was a risky move, but it paid off massively. Suddenly, people were stopping their cars to take a second look at the school's billboard featuring students donning the new clothing line.

The college noticed an immediate uptick in inquiries and prospects interested in joining the institution. Enrolments increased by 20% within six months of implementing this new branding approach making them one of the top competitors amongst schools in Sydney!

Thanks to this simple yet effective change in color scheme for their promotional clothing line, Brigidine Senior College experienced unprecedented success and gave various institutions across Sydney some serious competition that could not be matched!

Conclusion

In today’s competitive market getting noticed as a business is no easy feat. Promotional clothing offers an affordable solution, bridging between expansion into unknown areas with company roots whilst reinforcing organisational pride amongst employees along offering substantial ROI increases visibility meantime achieving better customer loyalty through customised pieces catering specifically towards clientele preferences leading towards building better brand image consciousness amidst simultaneously maximising company wide cooperation yielding a happy satisfied team looking great and doing good for the much greater purpose.

Author Profile: Wendy Li

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn or drop her a line via wendy@cubicpromote.com.au