The Best Promotional Bags for Your Business

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Promotional bags are a must-have for businesses looking to score big points. They're versatile and can help with a range of goals, from getting your brand out there to giving back to customers or even impressing corporate clients. Plus, there are heaps of options when it comes to types of promotional products that can be fully customized for any need you have. But hey, we get it - choosing the perfect bag might seem like no easy feat!

Promotional Navy Blue Backpack and White Calico bag

Key Takeaways

  • Popular business promotional bags include canvas tote bags, drawstring bags, and backpacks.
  • Consider cost, design, durability, and quality printing when selecting the perfect promotional bag.
  • Think carefully about which features matter most and combine them together to create something aesthetically pleasing and functional for your business's unique needs.

Different Types Of Promotional Bags

The most common promotional bags businesses use are canvas totes, drawstrings, and backpacks. Each type has unique benefits and drawbacks, so it’s important to consider them all before deciding.

Canvas Tote Bags

Canvas tote bags are the most popular type of promotional bag due to their durability and versatility. These bags come in various sizes and colours, making them perfect for any application. From carrying groceries to storing books and other items, canvas totes are an ideal way to spread your message while staying practical. Additionally, they are very economical and can be easily printed with logos or slogans.

Drawstring Bags

Drawstring bags offer more style than conventional backpacks or messenger bags. Available in various designs ranging from sporty styles to luxury-looking materials such as velvet and leather textures, these drawstring bags can make quite an impression on potential customers or clients that receive them as gifts. They also tend to have more space than regular backpacks or messenger bags, providing plenty of room for flyers, brochures or promotional materials inside them and outside pockets for extra storage.


Backpacks are a great choice when you need larger capacity storage than canvas totes or drawstring bags - perfect for carrying books and laptops around town. Backpacks come in plain colours and vivid designs that draw attention from passers-by helping promote your products or services quickly and easily. Like other types of promotional bags mentioned above, backpacks provide ample space for advertisements on the material itself. Still, their larger size also offers additional internal compartments where you could place leaflets about upcoming events or offers too!

Things To Consider Before Choosing Promotional Bags

When selecting the best kind of promotional bag for your needs, there are several things you should think about to ensure maximum effectiveness:

  • Cost – Understand how much budget you have available before purchasing any promotional material like these; it’ll help narrow down options quickly, allowing you to get maximum value without breaking the bank!
  • Design – It’s important that whatever design you choose reflects positively on what your company stands for, so pick one that fits in with this image best while being visually appealing at the same time!
  • Durability – Make sure whichever type you decide upon is strong enough to last several years; this means avoiding lightweight materials if possible since they won't hold up over time like sturdier fabrics like cotton/polyester blend typically do, respectively!
  • Quality Printing – Most importantly, ensure whatever logo/branding/message is printed onto these promotional items looks amazing - even if someone glances at it briefly, they should be able to register what's being advertised quickly & effectively!

To Sum Up

Selecting the perfect promo bag depends on several factors: cost, design and quality printing all need careful consideration when deciding upon which is right for your business needs & budget constraints too. But remember, not every product will fit into each category perfectly either; think about which features matter most then combine those together creating something both aesthetically pleasing & functional as well for instance!

By doing this process carefully, it's likely you'll find success finding exactly what's needed regardless if it's just one model specifically tailored towards specific campaigns or multiple were required per customer demographic.

Author Profile: Yoshe

Yoshe is a Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn.



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