When it comes to promoting your brand, the materials you use can make a big difference. A compendium is a great way to create that important first impression and showcase your services or products. But let's be real, they can be pretty pricey and take some time to put together. So how do you keep costs low without sacrificing quality? Well, we've got some top tips for ya on how to add some personal touches to your compendium without spending a fortune!
Utilize technology such as digital printing and software tools to create designs more quickly.
Consider different sizes and shapes for the compendiums, and outsource professionally if needed.
Choose the Right Materials
The first thing you want to think about when creating your own compendium materials is choosing the right kind of material. You need to think about what it needs to hold and how much weight it's going to be carrying. Once you've figured that out, then start looking into where you can get those materials at a good price - but don't forget about shipping costs!
If you're keen on doing your bit for our planet (which we should all be!), consider using recycled materials rather than something brand new. This not only helps reduce waste, but it also usually means lower prices too. So go ahead and create some wicked personalized compendiums while being mindful of the environment - now that's ripper!
One great way to save some dollars when creating promotional materials is by using technology. You can use digital printing instead of lithographic printing to get high-quality prints at a lower cost, and it can be done quickly too. Plus, you don't need to do as many runs which makes the whole process cheaper overall.
Another handy option is Adobe Creative Suite. It's software that helps you create graphic designs without needing professional help or fancy equipment. So if you're not a design whiz, this could definitely save you some money too.
Consider Different Sizes and Shapes
When it comes to choosing the right compendium for your needs, you'll want to consider different sizes and shapes. This will depend on what you plan to use it for, as well as your budget.
For instance, if you're after something more affordable or don't have too much content to include, then a half-size or folded pamphlet could be the way to go instead of full magazines or brochures. It's important that you think about how much content you need to fit in each space while still being efficient and effective before making a decision. So take some time to weigh up your options before making a choice!
Have you ever heard of outsourcing professionally? It's when you hire a pro designer to handle your design needs. These experts have access to top-notch graphics tools and tons of experience that most folks don't. They can whip up designs under strict budgets with impressive results in no time.
You'll find that hiring an external designer is way better than attempting the DIY approach, especially if nobody on your team has any relevant skills like layout design or illustration work. In fact, outsourcing takes workloads away from internal teams who might already be swamped with other duties. So why not let the pros take over? You'll get top-quality designs without all the hassle!
Cost-effective custom branded compendium materials can help brands reach potential customers creatively while staying within budget restrictions, but they require careful planning and preparation beforehand. By choosing the right material, utilizing technology such as digital printing techniques and software tools like Adobe Creative Suite, considering different sizes/shapes and outsourcing professionally when needed - companies should be able to successfully create low-cost yet high-impact promotional compendiums without compromising on quality or their brand's message!
Author Profile: Jasmine
Jasmine is the head of Cubic Promote's accounts department and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.