In the age of virtual events, it's easy to overlook the importance of conference merchandise and promotional products. But just because your event is online doesn't mean you should neglect the value of branded giveaways.
In fact, conference merchandise can have a significant impact on the overall attendee experience and promote your brand far beyond the virtual event. In this article, we will explore the top conference merchandise items for your online event that will leave a lasting impression on your attendees.
Virtual Event Swag Bag
Just like in-person events, a virtual event swag bag is a winning giveaway. A virtual swag bag can include items such as digital coupons, discounts, e-books, and other free digital resources that will be useful for your attendees.
Consider adding branded merchandise such as virtual backgrounds, screen savers, and other digital items that attendees can use long after the event is over. A well-curated virtual swag bag is an excellent way to create a memorable experience for your attendees.
A great way to engage your attendees is through the use of an in-kind giveaway. An in-kind giveaway is a non-cash incentive that you provide as part of your event ticket purchase.
For example, if you are holding an eCommerce conference, consider giving away free shipping credits or discounts on other products and services offered by your company. Another option is to offer attendees access to exclusive content such as how-to videos or webinars that they can watch at home before or after the event takes place.
Customised Tech Accessories
In the world of virtual events, tech accessories are a must-have. Offer attendees tech products that are both practical and unique, such as branded webcams, headphones, power banks, or laptop cases. Attendees will appreciate the thought and consideration you put into offering high-quality products, and with your brand imprinted on them, you can be sure your logo will be visible throughout the event and beyond.
Customised tech accessories are a great way to enhance your brand’s image and ensure attendees have a memorable experience—one they can take home with them. Whether you choose to offer branded webcams, headphones, power banks, or laptop cases, the options are endless. You can customise these products with your logo or slogan for an unforgettable gift that will be treasured by all who receive it!
Another great promotional tech product is smartphone cases, these are practical gifts that attendees will appreciate. Plus, they’re easy to customise with your logo or brand message! You can even offer attendees the option to personalise their case by uploading an image or photo.
Who doesn't love snacks? Attendees attending an online event may be looking for something with instant gratification. Consider offering up delicious snacks that come with personalised branding.
Choose healthy and fun options that will keep attendees energised throughout the event or even after it. A branded snack box is a great way to bring a touch of personalisation to virtual events and create a positive impression of your organisation.
For attendees, customised stationery is a classic giveaway that will always be appreciated. Choose items like notebooks, pens, and calendars that will be useful for attendees as they put together ideas and plan their work. These items will leave a lasting impression as they serve as a reminder of the event for an extended period.
A branded notebook or pen is a great way to keep attendees coming back for more.
If you are unsure of what to give away, consider giving away complementary items that attendees will need. For example, if you are hosting a conference on security, you might consider giving away USB drives as part of your swag bag.
Or if you are hosting an event for women in business, giving away feminine hygiene products could be a great way to ensure that all attendees feel comfortable and taken care of during the event.
Branded apparel such as t-shirts, hats, or hoodies are just as relevant in the virtual event world. Attendees love receiving comfortable and stylish apparel that they can wear during the event or even outside of it.
Choose items that are versatile and practical so that they can be used both during the online event and after it. Take it a step further by offering a variety of colours and sizes, so attendees can choose a product that fits their style. Branded apparel is also a smart choice because it creates a sense of belonging and promotes a feeling of unity among attendees.
In conclusion, providing conference merchandise with branding is essential, regardless of whether the event is virtual or in-person. Branded merchandise can have a significant impact on the attendee experience and the lasting impression of your brand.
From virtual event swag bags to customised stationery, branded apparel, customised tech accessories, and even snacks, there are plenty of promotional products to consider for your next virtual event. So, what are you waiting for? Start creating a thoughtful and well-crafted collection of conference merchandise today, and make your online event stand out!