How to Choose the Best Promotional Pen for Your Business

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When selecting promotional pens for your business, there are several factors to consider that could make or break the success of your campaign. This article will explore the key points to consider when choosing the best promotional pens that works with your unique business needs.

promotional yellow and royal blue pen

Key Takeaways

  • Consider the type of pen, design elements, budget and customization when choosing the best promotional pen for your business needs.
  • Quality should be taken into account to avoid customer dissatisfaction with the product.
  • Look for additional features like retractable mechanisms which may add extra value.

Types of Pens

The first step in choosing a promotional pen is determining what type of pen you need. There are a number of different materials and styles available including plastic, metal, and refillable pens. Plastic pens come in many colors and shapes and work well with temporary promotions as they are inexpensive yet durable enough to last multiple uses.

Few people like taking apart a metal pen just to reload it so a refillable pen may be a better choice for long-term campaigns. Consider how often you anticipate customers using it before you settle on material type and design.

Design Elements

You want your promotional pen to stand out from other items in order to attract attention. Some key design elements include getting creative with the shape of your pen, adding color accents or special textures, or even changing up the font style on the barrel of the pen itself. You can choose one element or combine all three – remember that simpler designs tend to have more impact than overly busy ones.


Your budget should also play an important role in selecting your promotional giveaways like pens since costs can vary based on material, size and quantity ordered. Bulk discounts are available if you plan on ordering large quantities which makes it easier to stick within budget while still maximizing brand awareness. Plus, promotional pens offer excellent ROI – they cost very little upfront but typically yield results far beyond their original investment due to their repeated usage over time.

Customisation Options

Customisation is another important factor when selecting a promotional pen – there are options for adding logos, text or graphics that help create an irrefutable link between your product/service and potential customers/clients who use them daily at home, work or school. Having this kind of visibility helps reinforce brand recognition each time someone picks up one of your pens which can translate into more sales over time from repeat customers & referrals!

Final Considerations

Quality is always worth considering as well – low grade materials may save money initially but could cause customer dissatisfaction leading to negative reviews about your product/service if they break quickly compared with higher quality pens that last longer but cost more upfront (compare apples-to-apples though since not all cheaper products are equal!). Finally, consider any miscellaneous features like retractable mechanisms that may add additional value such as convenience & safety benefits – after all, who doesn’t appreciate something extra?

Considering all these variables will help you find the perfect promotional pen for your business needs & goals! Whether you opt for plastic vs metal designs or decide on colourful graphics vs simple fonts will depend largely upon personal preference; however by following these guidelines above you can be confident that whatever decision you make will result in satisfied customers & ultimately lead towards successful branding campaigns down the road!

Author Profile: Jasmine Liu

Jasmine Liu

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things, she is an expert on budget-friendly campaigns and large-scale promotions requiring additional logistics. Visit her on LinkedIn or email her at

Cubic Promote 1300 858 288 Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.