Ponchos: Maximise Brand Exposure

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The sun is shining brightly, the grass is green and your favourite band is about to play. You're one of the lucky few who managed to snag tickets for the biggest music festival of the year, but there's just one problem - it's forecasted to rain. Don't worry, though - you've come prepared with a promotional poncho from your favourite brand. Not only will it keep you dry during the downpour, but it'll also help spread your message far and wide.

1. Promotional ponchos are versatile marketing tools.
2. Personalised designs increase brand exposure.
3. Cost-effective and practical for customers.

Why Personalised Ponchos?

Custom branded ponchos are a versatile marketing tool for businesses looking to promote their brand during outdoor events. These raincoats offer several benefits that make them an excellent choice for companies of all sizes.

  • Versatile product: Perfect for various outdoor events like sports matches, music concerts, and festivals.
  • Excellent advertising opportunities: Allow the company's logo or message to reach a large audience without being intrusive.
  • Durable and long-lasting: Unlike umbrellas which get ruined after one use, promotional ponchos can withstand multiple uses.
  • Practical and appreciated by customers: Rain or shine, event-goers will appreciate having a poncho handy to protect themselves from the elements.
  • Cost-effective marketing solution: Compared to other advertising methods such as billboards or television ads, promotional ponchos provide more bang for your buck.

Creative Customisation Options

When it comes to personalising your promo ponchos, the possibilities are endless. Here are some fun ideas worth considering to maximise brand exposure:

  • Unique designs - Instead of sticking with plain colours or basic patterns, why not get creative? Imprinting bold graphics or intricate designs can make your poncho truly one-of-a-kind.
  • Humorous taglines - Add some personality to your marketing strategy by using amusing slogans that match with products/services or location/event theme. As they say, laughter is the best medicine!
  • Low printing costs - Despite the personalised touch added to unique designs and humorous taglines on branded ponchos quality materials they still maintain top-notch quality while keeping costs significantly low.
  • Colour Coordination - Picking complementary colours matching brand logos gives better chances of catching spectators' attention
  • Branding Elements - Call-to-action statements and brand slogans work wonders by encouraging people who see them never forget who helped them stay dry in pouring rain! Hashtags also help clients promote products/services online when posting photos donning their Poncho’s from events they attended. Iron-ons serve as long term advertising being displayed around indefinitely.

Bairnsdale Secondary College Success Story

Bairnsdale Secondary College was gearing up for its annual sports day. As the date approached, there were concerns about potential rain that could dampen spirits and make things miserable for everyone involved. The school decided to invest in promotional ponchos branded with their logo, hoping it would not only keep students dry but also provide a great marketing opportunity.

As luck would have it, the day turned out to be quite rainy. However, thanks to the ponchos provided by Bairnsdale Secondary College, no one had to worry about soggy uniforms or wet hair. Students and parents alike appreciated this thoughtful gesture by the school.

The ponchos proved such a hit that many students chose to wear them even after the rains had stopped - providing extra advertising opportunities for the school as they wandered around campus wearing their distinctive raincoats.

In fact, word of mouth quickly spread beyond just the sports day event - other schools began asking where they could get their own branded ponchos too! Bairnsdale Secondary College became known as having gone above and beyond what might be expected in terms of looking after and considering its students' comfort during all weather conditions.

All in all, choosing promotional ponchos proved to be a huge success for Bairnsdale Secondary College. Not only did they keep everyone dry on an otherwise dreary sports day but they also produced valuable brand exposure that continued long past that particular event thanks to satisfied customers spreading positive reviews of this simple yet practical product!


Promotional ponchos are versatile marketing materials that offer several benefits over other product options. By using creative customisation options, businesses can increase brand exposure and boost customer retention in a cost-effective manner. So don't let rainy weather dampen your future marketing prospects - invest in promotional raincoats today!


Author Profile: Wendy Li

Wendy Li

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn or drop her a line via wendy@cubicpromote.com.au

Cubic Promote 1300 858 288 sales@cubicpromote.com.au Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.