Promotional Ponchos for Concerts

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The muddy grounds of the music festival were caked into our clothes and shoes as we huddled together, shivering in the rain. But with a sudden burst of excitement, a group of people emerged from behind us, all clad in brightly coloured ponchos emblazoned with the festival's logo. They looked dry, warm and ready to party. That moment sparked my interest in branded ponchos - not only as a practical solution to unexpected weather but also as an effective branding tool for businesses.

1. Stay dry at concerts with promotional ponchos.
2. Promotional ponchos are affordable and practical.
3. Create brand exposure with customised designs.

Practical and Affordable

Promotional ponchos are versatile accessories that combine practicality with style, making them a valuable addition to any outdoor event. Brands can leverage the cost-effective nature of promotional ponchos to heighten their visibility without spending a fortune. Here are seven reasons why brands should consider using promotional ponchos at their next outdoor event:

  • Customised designs - Tailor-made designs featuring logos and branding enhance brand recognition.
  • Weather protection - Attendees can stay sheltered from different weather conditions.
  • Portability - Ponchos can be easily carried , stored, and retrieved as needed.
  • Advertising Space - Branded merchandise boosts audience reach by featuring it on the back of each poncho.
  • Favorable customer reception - Customers feel valued when they receive free branded merchandising.
  • Cost-effective – Promotional ponchos offer an affordable alternative to other marketing channels.
  • High perceived value – even though it is often distributed for free; the receivers get high utility from the product creating more exposure opportunities for your brand.

Branding Made Fun

Companies nowadays are always looking for innovative ways to market their brand and increase visibility. Promotional ponchos are not only practical but also offer exciting opportunities for brands to stand out, making branding a lot more entertaining.

  • Creative Possibilities: With some imagination, promotional ponchos can be used as attention-grabbing billboards in outdoor spaces beyond the event area. For example, businesses could organise flash mobs of people wearing branded ponchos on busy streets or bus stations.
  • Social Media Engagement: In today's digital world, social media can enhance any business' branding efforts significantly. By providing attendees with eye-catching branded ponchos, businesses can encourage them to share photos of themselves at events holding up a branded raincoat that they received from your company.
  • Customer Interaction: Giving away fun items such as customised ponchos effectively piques consumer interest and encourages interaction between customers and employees. It adds an element of surprise to the whole experience, which creates interest and fosters customer satisfaction.
  • Positive Associations: Every positive interaction between brands and customers contributes positively towards building the brand's reputation. Handing out free functional goodies such as promotional ponchos helps establish a broader connection by associating the company logo with good times spent at outdoor events touted by many years afterwards.

Barker College Success Story

Barker College, a prestigious school in Sydney, was looking for unique merchandising ideas to stand out at their open day event. They chose promotional ponchos printed with the school's logo as part of their merchandise items.

Although heavy rainfall hardly occurred during the academic term, the ponchos proved to be tremendously helpful for protecting attendees from harsh sun rays. The guests were pleased by this thoughtful gesture and grateful they did not have to bear the hot sun without an option.

The branded ponchos received compliments from various families who attended the open day events. Barker College's choice of using practical and stylish gear designed well and relevantly enough improved attendee experience while providing useful protection when needed.


So, mate, it's clear that promotional ponchos offer practicality, affordability and creative branding opportunities for businesses looking to amp up their outdoor events. From standing out in a crowd of people to protecting attendees from unfavourable weather conditions, the benefits are endless. Plus, every time someone wears your branded poncho beyond the event day means free advertising - talk about value for money! So next time you're planning an outdoor event or participating in one as a business owner, don't forget the power of promotional ponchos. Your customers (and bank account) will thank you.

Author Profile: David De Mulder

David De Mulder

David is a sales manager at Cubic Promote with over 13 years of experience in the promotional product industry. David is the resident expert on promotional pens, corporate gift packs, and promotional product distribution across multiple departments. Visit him on LinkedIn or email him at

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