Tips for Designing Custom T-Shirts

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It's a beautiful sunny day in Australia, and you're walking down the street when suddenly someone catches your eye. They're wearing a bright and bold promotional t-shirt that has you doing a double-take. You can't help but admire how well-designed it is, with the colours and logo standing out perfectly against the background material. But let me tell ya, designing an eye-catching custom tee is no easy feat! Lucky for you, I've got some top tips that'll have your shirt design turning heads all over town.

1. Promotional t-shirts increase brand awareness.
2. Make the message or logo prominent.
3. Select colours and typography wisely.

different colours of promotional custom shirts

Promotional T-Shirt Importance

If you're a business owner in Australia, then you know how important it is to have promotional products as part of your marketing strategy. But did you know that custom-branded t-shirts are one of the most effective forms of advertising? Here's why:

  • Over 80% of consumers own at least one piece of branded merchandise. This means that there's a high chance potential customers will already be interested in wearing something with your logo or branding on it.
  • Personalised t-shirts have an average lifespan of five years, making them a worthwhile investment for your brand. Unlike other forms of advertising that only last as long as the campaign runs, promo tees can keep promoting your brand for years to come.
  • Promotional t-shirts help increase brand awareness and recognition by getting more eyes on your logo or message. It also helps to create a sense of community among those who wear the tees because they feel like part of the team.
  • They can act as walking billboards for your business when worn outside or at events where there are large crowds present. This provides free promotion 24/7.

Simple Design Tips

When designing promotional t-shirts, it's essential to keep things simple yet effective. Here are some design tips on how to achieve eye-catching merch while keeping things uncomplicated:

  • Make the message or logo prominent so that it stands out clearly on the shirt. Don't clutter the design with too many elements.
  • Use colours wisely. Brighter shades can create excitement, while cooler tones tend to attract calmness. For example, blue shirts with white logos convey professionalism, whereas black tees with yellow designs signify playfulness.
  • Typography selection is crucial in emphasising the meaning of words placed on designs and unifying messages being showcased for clarity defined throughout texts. Choose a font style that matches the tone of your branding.
  • Remember that simplicity is key when designing promotional t-shirts. Keep it clean and straightforward by using limited colours and fonts for a clearer message delivery.

Capstone Recruitment Success Story

Let me tell you a story about how well-designed promotional t-shirts helped Capstone Recruitment succeed.

Capstone Recruitment is a recruitment agency in Australia that was struggling with attracting new clients. They decided to design promotional t-shirts as a way to promote their brand and services. The shirts had their logo, slogan, and contact information printed on them.

When the t-shirts arrived, they handed them out at events and job fairs. People loved the shirts' simple yet striking design – black tees with white typography. The company's logo stood out boldly on each shirt, making people curious about what Capstone Recruitment does.

As more people wore those snazzy t-shirts around town, word quickly spread about their recruitment services. Job seekers started contacting them for open positions while employers began enquiring about partnering opportunities. Plus, it helped create a sense of comradery within their team; everyone felt proud representing the company outside work hours!

Thanks to these eye-catching promotional t-shirts and a little bit of creative marketing strategy, Capstone Recruitment increased its visibility across Australia significantly and grew its business in no time! It proves that well-designed promotional apparel can help boost your business's brand awareness effectively down under!


From small cafes to global brands, businesses have all been using promotional t-shirts as part of their marketing strategy. And as we've seen today, designing an eye-catching merch isn't rocket science - keeping things simple yet effective is key! So whether you're aiming for professionalism or want to add some fun Aussie flair into your design, remember these tips – keep it simple; focus on colours, typography selection matters too alongside prioritising logo placement boldly emphasising its benefits conclusively reinforcing how quality isn’t compromised ultimately encouraging fun enterprising attitudes about promo tee designs!


Author Profile: Yoshe Foy

Yoshe Foy

Yoshe is a Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn. or contact her via

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