You may have heard of the company Groupon in the news lately? Or perhaps have heard about this thing about group buying and how companies in America and overseas are really leveraging it to increase sales and marketing visibility.

But what realy is Group Buying? & How can it help your business?

Group Buying means that consumer products and services are offered to you at a highly discounted price. The catch? Well a minimum number of like minded buyers must be met in order for that company to offer it to you. Businesses like Groupon which currently is the industry leader in American and in many other countries typically offer a deal of the day on their internet site. Potential buyers like me and you log on and express an interest in buying that product. Once a preset minimum number or people that have expressed their interest is met you then have the opportunity

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