Monthly Archives: June 2011

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  1. Conference Swag Ideas: Get Inspired!

    If you're looking for promotional items for a conference or expo, you need to choose products that are both practical and memorable for attendees. In this article, we'll provide some suggestions for promotional items that are portable, useful, and effective for promoting your brand.

    1. Choose portable and practical items.
    2. Consider eco-friendly and tech products.
    3. Premium items for high-value prospects.

    Promotional Item Selection Criteria

    When selecting promotional items, it's important to consider the following criteria:

    • Portability: Choose items that are easy to carry and won't take up too much space.
    • Durability: Avoid items that are fragile or easily broken.
    • Relevance: Choose items that are relevant to your brand or industry.
    • Memorability: Choose items that are unique
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  2. Tips to Pre Plan Merchandising for Sporting Events

    This Sunday the Dallas Mavericks won the NBA Championship in a best of 7 game series. They clinched the title deservedly from the Miami Heat in an away game. It was a great demonstration of the power of team work over individual brilliance (more on that another day).

    What I admire about American sports is the absolute efficiency of organisation from game coverage through to promotional merchandising. You see the moment the final whistle was blown the players and all associated staff members and owners miraculously donned promotional caps, and emblazoned shirts along with printed bottles and wristbands of their team name as well as the words NBA 2011 World Champions!!! There was no possible way this merchandise could have been branded within the 5 minutes leading up to the final whistle. All this merchandise

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