It is nearing Christmas, and you can bet that most companies are accelerating their efforts in distibuting promotional merchandise. This particular one by Hallmark (famous for their cards), is worthy of specific praise. The theme? Christmas Movies. Read more to find out more.
A Promotional Theme for Christmas
So the theme this year by Hallmark is movies. The marketing campaign is quite spectacular. They have partnered with television networks to create an entire channel. The Channel is dedicated to Christmas movies.
Hallmark wants your entire Christmas to revolve around their brand, and consequently their product. It's a very ambitious effort, and quite incredible actually.