Atari was the brand name on everyone's lips back in the 70s and 80s. Known for the development of pioneering at-home video game consoles, Atari became Atari Games Inc. after the 1983 video game crash and began focusing on arcade games instead. These days, Atari has embraced nostalgia and you'll find Atari-branded gear all over the internet. However, this latest swag drop is something a bit different because these promotional products aren't for Atari as a gaming company, they're for Atari Hotels (yes, hotels).
- Atari leverages nostalgia in marketing.
- Promotional items build Atari Hotels' hype.
- Future merch can expand growth potential.