While we're all familiar with Google as one of the biggest companies on the planet, we don't often think of them as a regular company like any other. In actuality, Google provides the same promotional products to their industry contacts, expo guests, and staff as any other corporate. Check out some of their most memorable custom Google goods below.

 

  1. Choose high-quality and unique items.
  2. Align with your brand messaging.
  3. Be innovative and creative.

 

google promotional goods

Google Promotional Items

Android Promotional BBQ Sets

Who in Australia can say they don't love a good custom BBQ set? Oddly enough Google has produced their own promotional set with a fantastic cut-out of the Android logo. This would go down well at a geeky afternoon cookout!

android promotional bbq set

Full-Colour Google T-Shirts

T-shirts are promotional products that suit almost any industry or event you can imagine. Google has embraced this like many other companies and produced a variety of promotional tees featuring beautiful full-colour Google Doodle and other unique designs.

google promo shirt

Branded Google Cooler Bags

Now, this is a product that would get a lot of use here in Australia - a cooler bag with a funky stereo design and the Google logo on it. Google aren't the first company to see the marketing potential in branded cooler bags, but there is something extra cool about their take on it. Maybe it's the boombox look!

google branded cooler bag

Embossed Google Handbags

Now this one is a more luxurious take on a promotional bag. Made from refined leather materials these Google handbags are the perfect accessory for professionals on the move. Although the branding here is subtle, once you notice it you definitely can't forget it.

premium google handbag

Novelty Chrome Lamps

This one is a little different from the norm, and we love it! This promotional lamp has been carefully crafted not just in the shape of the Google Chrome logo, but in the colours too. When you turn it on they each, glow their respective colours and you can't ask for a much more interesting marketing item than that!

google fan promotional colours

Brand Merch Selection Criteria

When it comes to selecting promotional items, certain factors play a vital role. Here are some guidelines to help you choose the right brand merchandise for your marketing efforts:

  • Understand your target audience: Consider the interests and needs of your target audience to determine the most relevant and appealing promotional items.
  • Prioritise quality: Opt for high-quality merchandise that represents your brand well and has a longer lifespan, ensuring increased visibility and usage.
  • Keep it user-friendly: Select merchandise that is simple, user-friendly, and doesn't require much effort to utilize. Avoid complex or challenging items.
  • Embrace uniqueness: Stand out from competitors by opting for distinctive and creative promotional merchandise that captures attention and encourages sharing.
  • Maintain brand alignment: Choose merchandise that aligns with your brand image, values, and messaging, reinforcing your brand identity and fostering brand awareness.

Valuable Insights

Australian companies can gain valuable insights from Google's approach to promotional products. Consider the following key takeaways:

  • Embrace innovation: Encourage innovative thinking and explore unconventional ideas when selecting promotional products, allowing your brand to make a memorable impact.
  • Stay true to your brand: Ensure the promotional items you choose align with your brand image, values, and messaging, reinforcing your brand identity consistently.
  • Focus on quality: Opt for high-quality merchandise that reflects positively on your brand, emphasizing durability and longevity.
  • Simplicity is key: Choose promotional items that are easy to use and understand, increasing the likelihood of their utilization and exposure to a wider audience.
  • Foster uniqueness: Set your brand apart by selecting unique and creative promotional items, enabling your brand to stand out and increase its chances of being utilized and shared.

Final Thoughts

In conclusion, Google's promotional products showcase the company's creativity and marketing potential. By following Google's lead and choosing the right promotional items, Australian companies can create unique and memorable marketing campaigns that will increase brand awareness and drive sales.

 

First spotted here: https://www.businessinsider.com.au/crazy-products-in-google-store-2014-9