The AFL has released a sweet set of co-branded merchandise with none other than the famous characters on Sesame Street. Elmo and the gang will not feature on merchandise for both children and adults. It is the result of a co-branding partnership agreement between the 2 organizations.
Type of Custom Merchandise Available
To kick off the range, the products that will initially be available include, hoodies | bibs | tee shirts | shorts and more!
As us Aussies know, AFL is more akin to a religion in which you pledge your allegiance from the day you are born in certain parts of our land. These sweet products will certainly play to that and will have children even more involved with our national sport.
The products will appear with all 16 AFL clubs so look out for them at your local AFL footie club. Not only will you get to see a wider array of quality merchandise, but Sesame Street characters will be featured at games, coaching clinics and other community events run by the AFL.
The agreement is a partnership between AFL and Haven Licensing and Playcorp who will be producing the products.
Ps. GO THE SWANNIES!