More amazing packaging designs. This is part 2 on our visual treat on some of the coolest and most outrageous packaging designs from around the world. If you think that packaging will not change your perception of a product then one look at this examples and you will surely think otherwise. In case you missed our previous Part 1 Post on some really creative promotional packaging then you should check it out now. If you want more out of promotional empty gift boxes, check this out!

1. Eco-packaging promotes sustainability.
2. Personalisation deepens customer bonds.
3. Creativity packaging boosts product’s appeal.

Unique Customised Boxes

Fancy a cupcake? Then how about one straight from the oven so that it is nice, fresh and hot.

Fruit flavoured products like Jam and Juices deserve to really show off their flavours. Then why not make a strong visual statement with some amazing fruit shapes and fruit colours to really emphasize your flavour?

Detergent for the washing machine.

A pencil made from Parmesan cheese along with a pencil sharpener that works as a grater.

Simply Smart Amusing Packaging

Is this an image from your grocery shopping bag? This may look like a French Baguette, a prime cut of beef, lettuce and a soft drink.

However, in fact these are tee shirts that are printed and folded into the packaging. Wearing grocery related garments is not necessarily my choice of daily clothing, however you must admit it is pretty creative right?

Amazing Custom Packaging

A play on the concept of a face with hair. This is a paint brush set and a Baguette that combines with the packaging to create silly faces.

Sneakers and Shoelaces go together. Similarly Coconut water and coconuts. See how these smart packaging ideas have combined key visual elements from each product and embeded them cleverly into the packaging. Really really fun stuff :)

Eco-Friendly Promotional Packaging

These days no promotional strategy is complete without a consideration for the environment. Eco-friendliness is sought after in every industry, and packaging design is no exception.

• Recycled Material: Packaging made from recycled paper or plastic material signifies a brand's commitment to reducing waste. For instance, Cubic Promote Australia offers options for sourcing promotional products in recycled packaging.
• Edible Packaging: Yes, edible! To further eliminate waste, some companies have started to introduce food-safe, biodegradable, and edible packaging.
• Plantable Packaging: Imagine a box which you can plant and watch bloom into a variety of plant species. This ingenious packaging concept adds a whole new level of interaction with a product.
• Refillable Containers: Encouraging the reuse of containers by offering refillable options is another great strategy. Not only does it reduce wastage, but it also inspires customer loyalty.

Personalised Packaging Design

Giving a personal touch to the packaging of promotional items can significantly enhance the consumer experience and foster a deeper connection with the brand.

• User-engaging Designs: Adding an interactive element to the packaging, like a small game or puzzle, can make it more engaging and memorable.
• Customer Names: Simple customization such as imprinting customer’s name on the package can create a strong personal connection with the product.
• Custom Illustrations: Utilising local artists to create unique illustrations for packaging can make it stand out on the shelves and adds an artistic flair.
• Hidden Messages: Hiding a secret message or fun fact inside the package can add a surprise element, making the unboxing experience more enjoyable for the customers.

Takeaway

In conclusion, well-thought-out and creatively designed packaging can serve as the first point of brand communication and plays a crucial role in establishing brand identity. By making it eco-friendly and personalised, the brands not only showcase their commitment towards the environment and their customers, but they also create a unique and unforgettable product experience. At Cubic Promote Australia, we understand these dynamics and offer a myriad of creative and sustainable promotional packaging solutions to our clientele.