Ben & Jerry's Ice Cream is a treat we've only been able to enjoy here in Australia in recent years. The brand originated in America, where it built up a cult following before breaking the international market. A few years back, US ice cream fans got a treat in the form of ice cream branded merchandise from the company. Finally, it's Australia's turn and we've found a couple of their fun treats on local shelves.

ben jerrys branded lip balm orange

Aromatic Custom Gift Ideas

What sets these Ben & Jerry's items apart is that they're scented and flavoured like the brand's famous ice creams. Available both here and overseas you can find logo branded lip balms and custom printed candles each boasting scents (and tastes, in the case of the balms) that reflect some of the most popular flavours being sold by the company today. Options available for balms include Half Baked (Chocolate/Vanilla mix with cookie dough and fudge brownies), Chocolate Fudge Brownie, Chocolate Chip Cookie Dough, and Mint Chocolate Cookie. While Vanilla Caramel Fudge and Strawberry Cheesecake are popular choices for the candles.

candle branded ben jerrys

Fun Marketing Merchandise

So why do we think these products are such great examples of smart branded items? Well they make use of existing product loyalty and knowledge (in this case, the major Ben & Jerry's Ice Cream flavours) by putting them in a new context -- small, affordable gift items that will appeal to all manner of consumers! If you want your business to get noticed why not consider taking a leaf out of Ben & Jerry's book and market your brand using promotional personal care items!

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