Have you ever purchased an Apple product? I bet you remember the time when you opened the box of the item you purchased right? You did not tear it open, instead you opened the shrink wrap by tugging at it, possibly you may have used a pen or a key to break the seal. After that you jiggled the box to remove the cover to access the product and in the process for those who pay attention to detail you may have heard a whooshing sound from the air pressure created by you opening the box.

The thing about this process and this experience is that it is not an accident. Apple has a secret packaging room where designers spend every hour of each day just opening prototype boxes. Apple wants the simple experience of opening a box to be special and memorable which in turn gives the company a corporate branding identity that associates your experience with a quality product. According to an Apple insider:

Other companies have noticed like Samsung and you would likely see this emphasis on a lot of other consumer products.

Branding Using Details

Instead of branding using your logos, colours and graphics in a loud way by plastering it all over a product to make your Corporate Branding stand out more and more of our leading companies are paying attention to details instead. It is after all extremely easy to have your branding be visible simply by branding it loudly on your products and on all your marketing merchandise materials.

However it is much more effective to have your branding by associated simply by the quality of your product and service and the way that you pay attention to small details. In other words great branding can and should be done quietly. Some examples of where manufacturers pay attention to detail in order to have their branding at the forefront of your mind includes:

New Car Smells

Do you love the smell of a new car? The smell is quite distinctive right? Well you would be surprised that it comes out of a can and when a car is produced the interior cabin is sprayed with a "new car fragrance,"

McDonald's & Subway

Similarly to the example above, do you notice the delicious smell when you go into fast food restaurants? Once again this smell is manufactured so that you leave with an impression of the company through smell.

Exceptional Customer Service

You may think that having a great branding experience for your customer needs to be manufactured and artificial. After all these are what some of the most profitable companies in the world are doing. Nothing can be further than the truth. The best branding experiences however can be created by you right now. In fact the concept of achieving a great branding experience can be done by simply having a great customer service for your business. Little things go a long way and sadly great service is hard to come by these days. Little things do matter, much like the local ice cream store that offered to give me a free ice cream on the weekend because I accidentally dropped mine (& in the process making me a huge fan of the store).