Logos are a vital part of everyday activity here at Cubic Promote, whether we're branding them on promotional giveaways or helping to design them so that a client's message stands out, our team knows the power of a good logo. So it shouldn't come as a shock that our office was abuzz when we learned about Burger King's revitalisation of its corporate branding. Is a logo refresh that exciting? This time, we think so!

Logo Identity for Packaging and Uniforms

It might come as a shock to learn that Burger King, the US fast-food chain known for its takeaway meals, hasn't rebranded for over 20 years. For many big-name brands a logo refresh is common every 5-ish  years, so for Burger King to hold out for 20 before making a change is pretty powerful.

However, we think this rebrand is the perfect change for a new decade as the new logo simplifies existing concepts in a slightly retro way. The resulting design and packaging stand out as simple, communicative, and fresh while still feeling authentically Burger King.

Design Changes and A Fresh Approach

Design plays a huge role in the popularity of promotional items. People are more drawn to aesthetically pleasing items and will be less likely to use or remember an item that is poorly designed. By creating visually appealing products, companies can add their own unique style and personality into their product lines. This can help them stand out from competitors and make their brand memorable.

Furthermore, if a company produces practical products but with attractive features such as colours or patterns, this could lead them to becoming extremely popular amongst customers due to its usefulness combined with aesthetic qualities. Ultimately, by considering design elements when manufacturing promotional items it has the potential of significantly impacting its overall popularity within the market place allowing for greater returns on investments long term.

So what makes this rebrand so exciting? Burger King has taken not just its logo but its product packaging, crew t-shirts and social media marketing to a simple, classy place. They've refined their colour palette to include green, red, brown, orange, and cream (reflective of the colours found in a fresh burger).

They've also got a very 70s-looking font now that is both simple and playful, perfect for a casual dining restaurant. Their more structured, formal uniforms have been pushed out in favour of promotional apparel and sporty, casual polos with the Burger King logo embroidered on them. The result is a comprehensive overhaul of the Burger King brand that beautifully blends modern dining with a retro atmosphere. This is definitely a rebrand that's set the bar high for other companies in 2021!

If you want some guidance with your logo branding or uniform ideas for your staff, speak with the Cubic Promote team today. We have decades of industry experience and a passion for helping companies achieve their marketing goals. If this Burger King rebrand has inspired you to revise things in 2021, we'd love to hear from you!

Details and images found here: https://www.delish.com/food-news/a35140058/burger-king-new-logo/