The Mcdonalds logo may be the most recognised logo in the world. Everything about the logo is familiar to many. From the shape, the font, and the colours. The way the logo looks though is no accident. The Mcdonalds logo was designed in a certain way to make it look distinctive. Find out more about the worlds most famous logo by reading on.

About the Logo

The McDonalds logo is one of the most recognizable logos in the world. It features two arches that represent an “M” and a yellow color to make it stand out. The golden arch design was first used by Ray Kroc, who founded McDonald's Corporation in 1955. The original logo included the company's name along with red and white colors, which were changed soon after to a more minimalistic approach featuring just the golden arches symbolizing a “sign of quality” for customers at any time across all corners of the globe.

As well as signifying McDonald's high standards in taste, cleanliness and service; this iconic symbol has also become associated with America itself – representing home-style food served quickly at affordable prices. In addition, when looked upon from a distance or upside down; this design appears like two giant human figures holding hands – perhaps to communicate unity and togetherness among individuals worldwide while having fun eating their favorite meals!

Is it just me? Or do you think the yellow in the Mcdonalds logo looks like the colour of the cheese used in its hamburger? While the shade of the red, looks like tomato sauce?

The Psychology Behind the Colours

The colours within the Mcdonalds logo is quite smart. It is in red, but not just any red colour. The shade of red is sharp, loud and crisp. The colour inspires action, movement. The red says "fast," Therefore it is no surprise that as we all know, Mcdonalds is the king of fast food. The red also encourages consumers to make impulse buys.

What about yellow? What emotion may yellow provide to a potential customer? Well, most people associate yellow with sunshine. Sunshine means summer, fun and happiness. You must admit, that is a fabulous association, right?

Recent Push for Changes

Did you know that Mcdonalds tried to opt for a green background to replace its red background? Why would they do that? Well, green is associated with the environment. The backlash was intense, though, so this never happened.

Mcdonalds is possibly one of the only major companies in the world who has not made a logo change in decades. They seem to have got the branding right, and it would seem this logo has many more decades of life left within it yet!

Consider how colours affect emotion, the next time you choose a promotional merchandise and feel free to ask us for advice.