If you live in Australia, then you would know about Ooshies. Specifically, you would understand that Woolworths has been giving out Ooshies as part of a promotional marketing campaign. Are these promotional items a good one? Was it a success? Read on more to find out.

What is an Ooshie?

Now, how would I describe an Ooshie? An Ooshie is a small rubber toy that's hollow inside. This means it is squeezable and a little soft. The Ooshie also features a hole in the bottom. This hole is wide enough to slot onto the end of a pen or pencil.

An Ooshie is a collectable released by Woolworths in 2019.They are small figurines of popular Australian characters, animals, and other things that come in the form of a flexible vinyl/rubber toy. The idea behind them was to bring family friendly fun while encouraging healthy eating habits amongst children. As customers purchase certain fruit and veg items from Woolworths they can receive one complimentary Ooshie with their orders or alternatively purchase an "Ooshies pack".

This was welcomed by families since it gave children something to look forward to when shopping for groceries or snacking on fruits and vegetables instead of unhealthy treats like snacks or sweets. To make them even more exciting there are rare versions hidden inside random packs which have inflated prices thanks to scalpers online; providing some added value as well as entertainment for adults too!

The Ooshie is shaped into a cartoon character. After observing how kids play with them, I can also share with you that they bounce well, like a bouncing ball.

Successful Marketing

Is this promotional toy offering by Woolworths a success? The answer is a definitive yes. The amount of news coverage and social media coverage of this range of promotional toys is phenomenal. I have spoken with many people who have purposely made purchases (or increased their purchases), so they can get their hands on these promotional toys.

The popularity of these Ooshies can be seen by the various events and behaviours that have sprung up, including:

• eBay Sale of rare Ooshies that have been bidding up to $5000
• Children on playgrounds around Australia are continually talking about them. (I know because I have heard them)
• A Swap Day, organised by Woolworths for parents to meet with other parents to swap Ooshies to collect a full set.

What Exactly Was the Promotion by Woolworths?

The marketing event by Woolworths is straightforward. Make a purchase of $30 at a Woolworth's shop, and you get an Ooshie. The Ooshie is themed after the Lion King Movie and features many familiar characters. The promotion event lasts until all the stock is gone in Woolworths.

Why It Was a Success

One of the critical reasons for the success of these promotional toys is that they are collectible. People love collecting. It taps into a part of our brain that needs the satisfaction of owning an entire series.