Although restaurant chains are releasing brand collaborations at a ridiculous rate, not every collab involves fast food dining. Take, for example, the new capsule collection from streetwear giant Champion and Hasbro Gaming which units classic board games with wearable every day fashion. Intrigued? Read on to find out more!

Brand collaborations are amongst a businesses most effective tools for success. By joining forces with another company, both parties not only share access to their resources, but also get the added benefit of reaching out to each other's customer network and expanding their market outreach exponentially.

By building loyal relationships with other brands through collaborations, companies can gain traction from being associated with bigger players in the market that have more followers and trust among potential customers. Investing on brand collaborations will provide an opportunity for businesses to establish mutually beneficial partnerships without investing too much capital or taking excessive risks; as such investments can be easily managed within daily budget constraints.

In addition, strategic collaboration brings new ideas to existing product lines and allows two companies to leverage off one another’s skillsets; growing together while discovering unique opportunities that could bring future profits- thus making it an investment worth considering.

Cross Promotion Using Logo Apparel

Released just in time for the holidays, the Champion x Hasbro Gaming capsule collection units the athletic wear maker's popular fleecy sweats with Hasbro's biggest board game titles including Monopoly, Candy Land, Twister, and Scrabble.

While board games have unfortunately endured years of being considered "daggy", the pandemic has helped bring them back into focus as a great way to have social time without relying on digital media. By uniting these iconic games with popular athletic apparel, the games are really being elevated beyond "boring" and into something genuinely cool.

Eye-Catching Merchandise Ideas

One of the things we really appreciate about this collab is the way the designs stray from the usual straightforward look of these types of team ups. The decorative prints are busy, spread all over the promotional track pants and logo branded hoodies, with iconic game pieces/tiles intersecting the Champion logo.

The resulting designs are messy, silly, and call to mind the look of game pieces being scattered across a board. We love them! It just goes to show that some design rules are meant to be broken; "busy" can draw the eye in its own way. While using this haphazard approach to design might work for board game clothing, it may be a bit more challenging for a small business to pull off.

Our advice to anyone feeling inspired by these limited edition items of clothing is to speak with the Cubic Promote team for some advice on decoration. We have professional design staff available to help give graphic design assistance alongside our customer care team members who know a lot about promotional items here in Australia. Who knows, the next athletic wear capsule collection we feature here might be yours!

Images and info found here: https://www.champion.com/collections/collaborations/game-on.html and here: https://hypebeast.com/2021/12/champion-hasbro-gaming-new-merch-collection-holidays