Herschel Supply is one of Canada's best-known lifestyle travel brands and Coca-Cola, well, that soft drink needs no introduction. The two brands have decided to join forces for a limited-edition collaboration that channels a touch of retro style for modern sensibilities. Check out these awesome co-branded pieces below, along with our examination of why this collab works.

Coca-Cola and Herschel have a long history of collaboration. The two brands have partnered on several initiatives over the years, from product launches to charitable giving. In the past, Coca-Cola and Herschel have come together to create limited-edition products, such as a classic Coca-Cola logo printed on Herschel backpacks and wallets. Coca-Cola and Herschel have also worked to support causes like the protection of Arctic wildlife and the fight against plastic waste.

The two companies have also collaborated on experiential events and campaigns, such as “Coca-Cola & Herschel: The Journey to Refreshing”, which has been featured in major cities around the world. Coca-Cola and Herschel’s partnership has been a great example of how two iconic brands can come together to create innovative initiatives that benefit society.

Collaborative Merchandise With a Modern Twist

The entire range of Herschel x Coca-Cola products, save for the promotional t-shirts, boasts a chequered pattern that is reminiscent of the popular beach and picnic gear found in the 1980s. However, what makes this collab stand out against a lot of other retro-inspired product ranges is the fact that recycled PET material has been used to manufacture the extensive assortment of custom decorated bags in the set. So while the look may be old-school, the technology that went into making these promotional products was not!

Why This Marketing Campaign Works

Coca-Cola has joined forces with all sorts of fashion brands over the years, but what makes this campaign stand out (in addition to the use of recycled materials) is just how upbeat and fun this campaign is. The slogan associated with this branded gear is "Have a good day" which is a positive line that fits nicely with all the colour and style. Rather than opting for a super-serious fashion look, the collaboration is playful, summery, and above all, functional! You can imagine people buying and using these products with pride.

What's in a Range?

Want to emulate the success of Herschel x Coca-Cola's exciting red/white/black custom merchandise range? No problem, try using some products in your campaign like;

• Quality Custom Backpacks
• Personalised Bucket Hats
• Bulk Cooler Bags
• Colourful Branded Tees

Then you just need to pick a simple colour scheme (1-3 solid colours) and let the Cubic Promote team see your logo design. We can pop together a free virtual mockup featuring your design on the promotional items so you can see how your own eye-catching range of merchandise will look when it is completed. Herschel x Coca-Cola is a wonderfully inspirational collaboration, but your next campaign will be out of this world!

Images and info found here: https://herschel.com/shop/collections/coca-cola