We've talked before about the positive impact promotional card decks can have on a marketing campaign, but here's an example in the wild for you to help get inspired. Originally designed for arguably the best restaurant in Hungary, these cards show that you don't need to play by the rules to make playing cards work for your business.

Customised logo playing cards add a unique and creative touch to any card game. With high-quality printing, full-colour designs are captured in exquisite detail. Personalise the deck with your brand or logo for a fun way to build company awareness. Ideal for corporate events or for handing out as memorable marketing swag.

Promotional Card Decks With Unique Branding

Promotional card decks with unique branding offer a great way for businesses to promote their brand and services. They provide an innovative, cost effective and enjoyable way to increase publicity, customer loyalty, and customer engagement. By using customized cards with a company’s logo or slogan printed on it customers can be exposed to your message while playing games or engaging in friendly competition.

Promotional card decks have become extremely popular within the recent years as they allow companies to tap into one of the oldest methods of advertising; word-of-mouth marketing! They are also highly collectable and make attractive gifts that people will keep close at hand enabling them to remain aware of your business for longer periods of time.

With unlimited design ability thanks to advances in printing techniques you can create incredibly unique cards that stands out from all others allowing you incredible promotional opportunities not easily achievable by other forms of advertising.

When the Hungarian Michelin-starred restaurant, Costes, needed a way to promote their head chef's "playful" take on fine dining they opted for a unique set of logo branded card decks to help promote their delectable menu. Using a hot foil stamping technique (often seen on bulk compendiums) the 16 card set was decorated with the designs of meal ingredients (such as deer and pheasant) as well as a reverse side of printed facts.

The resulting deck of cards is absolutely stunning to behold. Rather than aim for a standard deck of cards, Costes and Studio Nur (their design agency) opted for a simple alternative that included a smaller number of cards at a higher quality point so that they'd be considered collector's items. Diners received one with each meal and so could "collect them all" by dining at the restaurant regularly.

While these less traditional cards can't be "played" like your standard poker deck, the collectibility and brand awareness more than makeup for that. All and all an innovative take on a classic product that has us feeling very inspired this Monday afternoon!

First spotted here: https://weandthecolor.com/costes-restaurant-card-game-design-studio-nur/101245