There are few greater pleasures in life than a good book and a fine bottle of vino, but the geniuses from Matteo Correggia Winery and Reverse Innovation have been able to combine these two joys into the one product. That's right, a promotional wine that comes complete with a book, which is sure to delight fans of reading and drinking both.
Quality Wine With Promotional Labels
This invention has been dubbed Librottiglia, which is a portmanteau of the words Book and Bottle in Italian. Each bottle has a short tale on the characteristics of each bottle of wine to give a better understanding of the product to Sommeliers and the casual goon drinkers alike. This is not only a useful custom product in and of itself; it makes for a great potential marketing item for those seeking to bundle the pleasures of the written word and good vino.
Unique Marketing Merchandise
This is an inspired piece of marketing, as you create the story that you want your customers to know. And given how many quality promotional wine accessories we produce each year for clients, we know a bit about marketing and wine! This potential for a story will change how the person drinking the wine tastes the wine, as there is a mountain of studies to show that even up to the professional level, the taste of wine in incredibly subjective.
Personalise Wine To Tell Your Story
Being able to create your own story is a big part of marketing. You know the story of your business. However, a lot of clients might not. If you want to take a leaf out of Reverse Innovation's book, why not create your own assortment of customised wine accessories?
So write your business' own story, and let your clients know what it took to build a company like yours, all while they are sipping a beautiful bottle of plonk and admiring the beauty of life's simple pleasures. And hey, if your feeling extra festive, why not add a recipe for a mulled wine this Christmas?
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