Chipotle is a popular fast food restaurant in the US and beyond that specialises in Mexican meals with a spicy twist. Although Chipotle isn't a household name here in Australia, the brand's influence is significant elsewhere in the world, which is why their range of premium promotional products caught our eye. Today we're going to check out what makes these stylish swag items so different from the norm.

Fashionable Restaurant Merchandise

Chipotle, like McDonald's or Wendy's, is a restaurant chain that specialises in fast food for people on the move. As we saw with McDonald's promotional items yesterday, most of these cheap & cheerful food chains opt for brightly coloured merchandise and simple, unstructured clothing (like promotional cotton t-shirts). Chipotle may sell similar food to the other brands, but their merchandise has taken a decidedly more stylish approach to things. Rather than using bright colours and loud logos, Chipotle's range of merch is based in earthy, natural colours and simple branding.

Promotional Products in the Collection

As you can see above, if it weren't for the Chipotle brand on these items in a subtle way you'd be forgiven if you mistook them for the latest capsule drop all the hype beasts are after. That's right, Chipotle's branded clothing and merch mimics the minimalist style you see in street fashion across the globe. So what products specifically can you expect to see in the range?

• Natural Material Tote Bags
• Knitted Beanies With Branding
• Promotional Shoe Laces
• Logo Imprinted Slides
• Custom Pattern Gift Wrap
• Logo Imprinted Panel Caps
• Custom Decorated Clutch Bags
• Personalised Socks
• Foil-look Gym Duffle Bags
• and more!

Merchandise That Turns Heads

Interestingly some of the products in the Chipotle goods range are not only made with natural fabrics, but dyed using natural avocado-derived dyes! Given that guacamole is a big part of the restaurant's dining experience, this is an innovative twist that ties in well with what the restaurant serves. It's this smart use of innovation, along with the subtlety and style of the range that really helps it stand out.

If you'd like to work on your own fashionable range of branded merchandise, speak with the team at Cubic Promote. We can recommend natural-look objects and street-styled clothing to meet your branding needs.

Australian Food & Beverage Brands

Globally and locally in Australia, I see more and more restaurant brands use merchandise as part of their product offering, due to the low order volumes that businesses such as Cubic Promote offer, I have noticed that even local eateries with just one location have got into the act.

Creating your own set of merchandise has many advantages. This includes:

1) Caterering to your Fan Base
Most restaurants have a loyal core following. So having a set of merchandise will appeal to an audience who wants to see your restaurant brand succeed.

2) Branding and marketing
Having merchandise for sale increases your ability to expose your brand name and gives it a bit of a "cool factor," This cool factor is shown both on the shop floor.

3) Additional Revenue Stream
Adding additional revenue streams to restaurants is typically a welcome avenue. The restaurant industry is harsh, but this can certainly help.

Items and info found here: https://chipotlegoods.com/