He is the current king of cool at the moment. The person I am talking about is none other than Drake! His signature style for those who are not fans of his are mellow R&B beats which are delivered with hip hop lyrics with rhymes and words that flow with ease. In other words he is genuinely a gentleman in the world of hip hop dominated by a lot of hip hop thugs.

So what does Drake do when he is court side supporting his favourite basketball team the Toronto Raptors (he is Canadian). Well he whips out his fan merchandise, supplied courtesy of the sports team in question of course and he casually to show his support. What has set tongues wagging (as well as dozens of jokes and parodies on Youtube) is that instead of using things like a branded scarf, or perhaps an embroidered cap he whips out of all things a Lint Remover.... Yes that is right he takes out a LINT REMOVER?

I guess it makes sense right, a gentlemens pair of trousers will have a bit of debris and dust and we do need to look good at all times don't we?

Check out the video of Drake giving himself a good thorough brush down. (he is in the grey hoodie in the background)

The awesome thing about this particular piece of marketing product by the Toronto Raptors team is that the Video of Drake dusting off has taken on epic viral proportions on News and sports channels, music related website and video websites. In fact even countless other companies have joined in on the fun conversation like Ikea who released an advertisement campaign around it too! The video of Drake is now doing the rounds around the internet like wild fire, even the Mayor of Toronto is in on it too! Fun times with a truly unique promotional item!