There's nothing quite as exciting as seeing a totally new label launch. In this case, Airdate, a cutting-edge private fashion label has burst onto the scene with a bold look and some great promotional merchandise to match. It's a pretty inspirational package so if you're in need of a few ideas, check out more details below.

Promotional Products for Corporate Label Launch

The goal with branding for the Airdate label was to achieve a look that was modern and playful, to mirror the look and feel of the clothing the company provides. Designer Marta Veludo came up with a fantastic single colour logo that uses a geometric look to great impact on the clothes, their tags, and the company's range of fun promotional novelty products. The result is a cohesive design that links all products together under the one clear label.

While an organisation like a fashion label conjures up images of exclusive haute couture, this brand is focused more on fun and accessible items so their promotional products reflect this as well. Simply printed calico bags, for example, can be used to carry purchases from the label as well as to advertise promote it further via external branding. Other straightforward promo products include coffee cups (always a crowd pleaser) and frisbees (perfect for a sporty, outdoor-focused organisation).

Airdate's simple approach to branding reflects its carefree modern aesthetic well. If you're aiming for a similar look for your brand, take inspiration from the products and colours featured here. It's amazing how quickly your own creativity starts flowing once you look at a success story like this one!

Logo Branding Inspo

• Use simple, solid colours in your decoration
• Opt for white or black products (such as bags or cups) to boost visibility of your logo
• No need to use full-colour prints, try to keep it simple and you'll stick to your budget

First spotted here: http://weandthecolor.com/airdate-fashion-label-branding-marta-veludo/91030

Content Updated: 13/03/18: New written content added about inspiration.